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NOW Supplements, Vitamin A (Fish Liver Oil) 25,000 IU, Essential Nutrition, 250 Softgels

4.7 4.7 out of 5 stars 7,421 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Vitamin A Supplements by NOW

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Climate Pledge Friendly

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250 Count (Pack of 1)

Purchase options and add-ons

Brand NOW
Item Form Softgel
Primary Supplement Type Vitamin A
Diet Type Kosher
Flavor Unflavored

About this item

  • ESSENTIAL NUTRITION: Delivers 25,000 IU of vitamin A (fish liver oil) in one softgel serving. Take 1 daily with a meal.
  • Product Note: Exposure to heat or sunlight may lead to melting/damage of product. Hence customers are expected to be available during the product delivery
  • CRITICAL FOR EYE HEALTH/SUPPORTS HEALTHY IMMUNE FUNCTION: Vitamin A is essential for the maintenance of the tissues that line the internal and external surfaces of the body, including the eyes, skin, respiratory, GI and urinary tracts.
  • CERTIFICATIONS/CLASSIFICATIONS: Kosher contains Gelatin, Non-GMO, Corn Free, Dairy Free, Egg Free, Made without Gluten, Soy Free
  • GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation).
  • Packaged in the USA by a family owned and operated company since 1968

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Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Sustainability features
Climate Pledge Friendly

Focus on sustainability

Compact by design from Climate pledge friendly. Certified by Amazon.

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Here are a few of the many ways products can qualify:

Less packaging

Less air in container

More efficient shape

Waterless technology

Product Description

Vitamin A is essential for the maintenance of the tissues that line the internal and external surfaces of the body, including the eyes, skin, respiratory, GI and urinary tracts.* Natural color variation may occur in this product. Take 1 softgel daily with a meal.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.5 x 2.5 x 4.44 inches; 3.2 ounces
  • Item model number ‏ : ‎ 0342
  • Department ‏ : ‎ Health and Beauty>Health and Wellness
  • Date First Available ‏ : ‎ January 6, 2007
  • Manufacturer ‏ : ‎ NOW Sports - Nutrition and Wellness
  • ASIN ‏ : ‎ B001B4P0I6
  • Country of Origin ‏ : ‎ USA
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Customer Reviews:
    4.7 4.7 out of 5 stars 7,421 ratings

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This Item
NOW Supplements, Vitamin A (Fish Liver Oil) 25,000 IU, Essential Nutrition, 250 Softgels
NOW Supplements, Vitamin A (Fish Liver Oil) 25,000 IU, Essential Nutrition, 250 Softgels
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Price-41% $12.99
List:$21.99
$16.07$16.95$9.90-39% $4.88
List:$7.99
Price Per Unit$0.05 / Count$5.36 / Count$0.03 / Count$9.90 / Count$0.05 / Count
Delivery
Get it as soon as Wednesday, Apr 3
Get it Apr 4 - 8
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Get it as soon as Wednesday, Apr 3
Customer Ratings
Flavor
4.6
4.1
4.1
4.6
Easy to swallow
4.7
4.3
4.8
Value for money
4.5
4.0
4.5
Sold By
Amazon.com
WooHoo Natural
Bayland Health
FITO MEDICS
Amazon.com
primary supplement
Vitamin A
Vitamin A
Vitamin A
form
Softgel
Softgel
Softgel
Softgel
Softgel
unit count
250
3
500
1
100
flavor
Unflavored
Unflavored
Coconut
Unflavored
Unflavored
target gender
unisex
unisex
unisex
weight
0.2 pounds
0.16 kilograms
0.09 pounds
specific uses
Liver
Eye, Skin
Liver
Skin
Eye

Important information

Safety Information

For adults only, do not exceed recommended dose. Do not use if you are pregnant, become pregnant or are breastfeeding.This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings.

Indications

Essential Nutrition

Ingredients

Vitamin A (from Fish Liver Oil) Amt Per Serving:25000 IU % Daily Value :500%,,Other Ingredients: Softgel capsule (gelatin, glycerin, water) and soybean oil. Contains fish (cod, saithe, haddock, pollock) and soy.

Directions

Take 1 Softgel Daily

Legal Disclaimer

These statements have not been evaluated by the Food & Drug Administration. This products is not intended to diagnose, cure, mitigate, treat, or prevent any disease.

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

Looking for specific info?

Customer reviews

4.7 out of 5 stars
4.7 out of 5
7,421 global ratings

Customers say

Customers like the aftertaste of the vitamin. They say it doesn't leave any oil taste in mouth. They also appreciate the vitamin A, saying it helps to rebuild vitamin A levels and improve overall health. Customers also find the pills easy to swallow and digest. They mention the vitamins are good value, and totally worth it. Customers are also satisfied with the effect on skin, and quality. However, some customers have concerns about the side effects, saying the product is hepatotoxic and a potent toxin in high doses.

AI-generated from the text of customer reviews

148 customers mention148 positive0 negative

Customers are satisfied with the quality of the vitamin. They mention that it is an excellent product, absolutely great for what it is, and effective. Some say that it works great in combination with a daily routine and that all tests have come back well.

"Great seller ! Affordable and strong; these helped me within a week or so. It was easy to see the difference. thank you so much !" Read more

"...All tests have come back well on this latest round of testing...." Read more

"...Original review:I think this is a powerful product and am glad vitamin A in this form is available..." Read more

"5 stars because it is absolutely great for what it is. You get exactly what the label reads...." Read more

128 customers mention97 positive31 negative

Customers like the effect of the vitamin on their skin. They say that it clears up their skin and heals. Some say that the supplement has boosted the quality of their skin within days. Some customers also mention that their cystic acne dissolved within their cheeks. Overall, most are satisfied with the product's effect on their complexion.

"...my eye it's wonderful how it really helps me sleep and helps my dry eye tremendously" Read more

"...Within 5 months, my acne stopped. My cystic acne dissolved within my cheeks and I was able to properly wash my face without wincing anymore...." Read more

"...Very very few breakouts. Same on his back. We added in vitamin E to help clear up his skin faster and reduce scarring...." Read more

"...affects of Vitamin A. The purge was like a week and then my skin started clearing and better yet HEALING!..." Read more

91 customers mention86 positive5 negative

Customers find the vitamin to be good value, cheap, and worth it.

"Great seller ! Affordable and strong; these helped me within a week or so. It was easy to see the difference. thank you so much !" Read more

"Good deal for the money." Read more

"...as pictured here on Amazon so that's great also the quantity for the price is good too...." Read more

"Great price." Read more

56 customers mention46 positive10 negative

Customers like the vitamin A. They say it helps for overall health, and to keep the immune system strong. Some say that it helps to rebuild their vitamin A levels and that it provides an easy way to get a nutritional boost. Overall, customers are happy with the product and recommend it to others.

"...Vitamin A is fat-soluble, so it must be taken with fatty food to achieve desired effect...." Read more

"Another fine product from NOW brands. I like the A to help for overall health, and to keep the immune system strong against certain 'diseases'...." Read more

"Reasonably clean true vitamin A from fish liver oils sources...." Read more

"...Please take it from someone who has seen this firsthand. Vitamins are helpful for those who cant consume enough but many vitamins are TOXIC in high..." Read more

40 customers mention40 positive0 negative

Customers find the vitamin easy to swallow. They say it's small, easy to digest, and convenient. Some say it’s easy to overdose on Vitamin A, since it'll be fat soluble.

"...They are easy to swallow, but I’m used to taking a lot of vitamins and minerals." Read more

"...Also, this pill is very small and easy to swallow." Read more

"...my breakouts are less frequent and when i get breakouts, theyre manageable!..." Read more

"Easy to swallow and has helped my eye dryness." Read more

16 customers mention13 positive3 negative

Customers find the aftertaste of the vitamin to be easy to swallow. They also say it doesn't leave an oil taste in their mouth.

"Small, easy to swallow, and tasteless (as long as you don't pop them)." Read more

"Easy to swallow and no after taste" Read more

"...Even though the product is fish liver derived, there is no fishy aftertaste. I will order this again." Read more

"The strength I wanted, no noticeable flavor, easy to swallow, good price." Read more

29 customers mention7 positive22 negative

Customers are not happy with the side effects of the vitamin. They say it's harmful, hepatotoxic, and a potent toxin in high doses. Some customers also mention that the vitamin is deadly and causes symptoms of liver toxicity.

"...When you are on Accutane, you have to sign a health waiver. Accutane is so dangerous, the patient must have a notarized document stating that they..." Read more

"...That being said, yes, this does cause some side effects: Occasional headache, muscle fatigue and soreness, dry skin, lips, and scalp, physiological..." Read more

"...Easy to swallow and no side effects at this point...." Read more

"...Sounds too good to be true? Well in part it is as this does come with some side effects, most weirdly for me was I got the runs the first few days I..." Read more

17 customers mention3 positive14 negative

Customers are not happy with the dose of the vitamin. They mention that it is too high, dangerous, and too large for daily use. Some say that the IU is very high and makes their stomach hurt after a week of use.

"...With that being said, the dosage for this is VERY HIGH, like probably an unsafe level to be taking without a doctor monitoring...." Read more

"Its too large a dose for me and I'm not 100% sure of the quality. Did little to help my skin, but your results may vary...." Read more

"...However, it is a large dose, so be careful." Read more

"...The bottle comes in a very high dose." Read more

I love this product and highly recommend it for ACNE
5 Stars
I love this product and highly recommend it for ACNE
I love this product and highly recommend it for ACNE. I suffer from hormonal acne at 22. I have tried just about everything under the sun except Accutane. Due to other circumstances I could not try Accutane but found out the main ingredient is Vitamin A. This is a higher percent for over the counter pills so I tried it out. It takes a week to get in your system and as long as you understand there is no magical over the counter pill or cream to fix your acne over night and you stick to a constant routine of taking care of your skin, you will see results. It has only been a few weeks and I see improvement. I am very satisfied from where I started from. I still have break outs but not nearly as much. I maintain a constant routine of washing my face and when I use make up. Getting the kind that fights acne. Creams that only dry your skin out won't be very good during this process as it will dry out your skin severely. I use an oil called Dermatis that treats acne without extreme dryness. And I use Lavo moisturizer which is a moisturizer designed for complicated skin. Every so often I use clay masks to refresh my skin by tightening it and pulling out the gunk. I also have purchased on Groupon laser treatments for acne which really helps kill the bacteria deep in your skin. I have only done one of those treatments thus far but the combination of everything and taking vitamins has helped. I have also cut back my dairy intake which I think has helped. This is a completely honest personal review that I wanted to write to help encourage others. Be patient. Don't give up so soon and stick to a routine to see results. I had previously seen dermatologists and it was a waste of time and money. I highly recommend giving these a try. These are my real results with no make up! Before and afters. I still have a ways to go but it is an impressive start!
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