Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract
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Suggested Use
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Cradle to Cradle Certified products are made with safer materials and responsible processes to positively impact people and our planet.
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From the manufacturer
Keep Your Blonde Hair Cool
COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.
HERE'S WHY YOU'LL LOVE IT
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together
SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.
COLOR BALANCE PURPLE
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| DEFY DAMAGE
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| YOUTHLOCK
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| K-PAK COLOR THERAPY
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| MOISTURE RECOVERY
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| HYDRASPLASH
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| BLONDE LIFE
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Customer Reviews
|
4.6 out of 5 stars
12,991
|
4.7 out of 5 stars
4,701
|
4.5 out of 5 stars
376
|
4.7 out of 5 stars
5,089
|
4.7 out of 5 stars
3,920
|
4.7 out of 5 stars
1,337
|
4.6 out of 5 stars
1,790
|
HAIR TYPE
| Color-Treated | Processed, Color-Treated | Mature, Dry | Color-Treated | Thick, Course, Curly | Thin, Fine, Wavy | Blonde, Highlighted |
HAIR CONCERN
| Fading, Damage, Breakage | Damage, Split Ends, Breakage | Dryness, Dullness, Brittle | Fading, Damage, Breakage | Dry, Frizzy, Breakage | Dry, Dull, Lifeless | Damage, Brassy, Dullness |
BENEFITS
| Repair and Protect Color | Strength and Protection | Bounce, Shine, Manageability | Repair and Protect Color | Moisturize, Soften, Shine | Hydration, Shine, Lightweight | Brighten, Nourish, Strengthen |
KEY INGREDIENTS
| Keratin, African Manketti Oil | Moringa Seed Oil, Arginine | Collagen, Buriti Fruit Oil | Keratin, African Manketti Oil | Sea Kelp, Jojoba Oil | Sea Kelp, Coconut Water | Monoi & Tamanu Oil, Arginine |
FRAGRANCE
| Pear, Apple, Cedarwood, Amber | Apple, Tuberose, Sandalwood | Cucumber, Gardenia, Warm Musk | Pear, Apple, Cedarwood, Amber | Orange, Hyacinth, Vanilla | Lemon, Green Apple, Coconut | Nectarine, Jasmine, Vanilla |
How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?
Results last for up to 12 washes.
Does it smell like hair-color chemicals?
Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.
Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?
Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.
Product details
- Is Discontinued By Manufacturer : No
- Product Dimensions : 2.1 x 2.1 x 8 inches; 10.1 ounces
- Item model number : J15184
- UPC : 074469493208
- Manufacturer : AmazonUs/8W22V
- ASIN : B00U2Y52QQ
- Best Sellers Rank: #3,716 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #93 in Hair Shampoo
- Customer Reviews:
Videos
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REAL User Review PLUS PRO TIP! Joico Purple Eliminates Brass
Carlie Anne
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Honest Review of Joico Color Balance Purple Shampoo
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You’ll wanna know this before you buy this purple shampoo
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Does this purple shampoo work? And how I use it!
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Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the lightening, comfort, smell and quality of the shampoo. For example, they mention it makes their balayage brighter, keeps their greys looking bright, and increases the shine of their hair. That said, they are satisfied with toning and are happy with the smell. Opinions are mixed on value.
AI-generated from the text of customer reviews
Customers like the quality of the shampoo. For example, they say it works better than any other purple shampoo they've bought, it smells alright, and works well with their blonde hair. Some say that the product itself is fine and seems good for daily use.
"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more
"...It smells nice, doesn't break me out (others have), and really works! I could tell the first time I used it...." Read more
"...not dry my hair it actually made it look more moisturized and made my curls pop...." Read more
"Great product and easy to use." Read more
Customers like the color of the shampoo. They mention that it takes out almost all of the brassy color, is great for toning yellow or brassy blonde hair, and builds with everyday use. The color really stands out and makes hair look good. It's also great for non color treated hair and the yellow tones were nearly gone.
"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more
"...It’s a very concentrated purple, so your hands will be stained for a bit but should be clean by the end of the shower...." Read more
"The shampoo itself is OK-- but a tiny bottle for 10 dol? Not worth it." Read more
"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more
Customers like the smell of the shampoo. They say it smells great and does not dry out their hair.
"...It smells nice, doesn't break me out (others have), and really works! I could tell the first time I used it...." Read more
"...Love the effects, love the smell and feel. Bought the conditioner too now. I've spent lots of money on "fancy" organic whitening shampoos...." Read more
"...Smells so good and doesn’t leave my hair dry!! Does not really stain hands like some reviews said." Read more
"...On top of this, the smell is amazingly fresh and lightweight.After the shower, I put on a moisturizing mask for 15min into dry damp hair...." Read more
Customers say the shampoo does a decent job toning their hair. They say it's excellent for keeping the brassiness out of their cool, creamy blonde hair. Customers also say it’s superior to other toners and is perfect for tonifying yellow, bleached hair.
"This is a holy grail for my bleached hair. Tones well in short amount of time and isn’t too harsh on my ends...." Read more
"Takes away brassiness. For grey hair or color treated hair," Read more
"...Joico smells good and is awesome at toning. I use it once every week or two depending on how I feel...." Read more
"...changed from ash blonde to grey and this product does an amazing job keeping the brassiness out of my color...." Read more
Customers like the lightening effect of the shampoo. They mention that it makes their balayage brighter, blonder, and dramatic. They also say that it keeps their greys looking bright and not dull. Additionally, customers mention that the shampoo adds a little shine and helps keep their blond highlights from going brassy between appointments.
"...I could tell the first time I used it. It has helped brighten my blonde highlights and kept me from having to go back to the salon so soon!" Read more
"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more
"Works good. Leaves your hair clean and bright!!I would recommend this product for brightening your blonde highlights." Read more
"...I use it once or twice a week. It always makes my highlights so much brighter. The smell is nice, too...." Read more
Customers like the comfort of the shampoo. They say it leaves their hair feeling soft, healthy, and silky. They also mention that it smells good and gives their hair some good texture. Customers also say that the shampoo is incredibly moisturizing and thick, and works well to brighten brassy tones.
"...Tones well in short amount of time and isn’t too harsh on my ends...." Read more
"...a fact after using a moisturizer application afterwards, my hair is so soft and silky ready to style...." Read more
"...important to know that some of the ingredients are carcinogens and irritants that can cause dermatitis and hair loss (i.e. DMDM hydantoin)...." Read more
"...If just using it for a few minutes like the bottle says, it leaves hair soft. Joico smells good and is awesome at toning...." Read more
Customers are mixed about the value of the shampoo. Some mention that it works great for the price, while others say that it's not worth the price.
"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more
"The shampoo itself is OK-- but a tiny bottle for 10 dol? Not worth it." Read more
"...And Joico purple is reasonably priced. The second time I used this shampoo the results were equally amazing...." Read more
"...It's not overly expensive and I would recommend to anyone...give it a try." Read more
Customers have negative opinions about the dryness of the shampoo. They mention that it makes their hair super dry, doesn't add any moisture, and leaves their hair feeling super dry. Some say that the product doesn''t really lather up and doesn'’t leave their hair soft.
"...Taking off a star because, like most purple shampoos, it’s drying. But otherwise, it does what it’s supposed to." Read more
"...As for making my hair soft - not so much. This brand was the most drying brand I've ever used...." Read more
"...hour...now this shampoo is great but leaving it on that long WILL make your hair DRY. So be prepared to condition. And good...." Read more
"...I have used it 2 times and I am very impressed with this. It did not dry my hair it actually made it look more moisturized and made my curls pop...." Read more
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I prefer Barcelona purple shampoo it is amazing and you only need it on for a couple minutes to see major reaults.
Top reviews from other countries
Nourishes hair.