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Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by

Compact by Design (Amazon-developed Certification)

Part of

Climate Pledge Friendly

Focus on sustainability

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

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Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.88 x 1.88 x 0.6 inches; 8.8 ounces
Item model number ‏ : ‎ AD832
UPC ‏ : ‎ 885354878747 700371450212
Manufacturer ‏ : ‎ UNITE Hair
ASIN ‏ : ‎ B007RZ8BBQ

Customer Reviews:
3.8 189 ratings

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Customer reviews

3.8 out of 5

189 global ratings

How customer reviews and ratings work

Customers say

Customers like the quality, frizz, stickiness, smell and performance of the hair styling agent. For example, they mention it enhances or defines the curl, it doesn't make hair feel stiff and it holds curls in place. That said, some disagree on value and weight.

AI-generated from the text of customer reviews

73 customers mention68 positive5 negative

Customers say the hair styling agent is amazing for curly hair. They say it enhances or defines the curl, and prevents frizz. They also say it keeps the curl in their hair and does not make hair feel stiff. Overall, customers are satisfied with the product's ability to enhance and define their curls.

"...hair and just add more moisture and "boing" and it makes my hair manageable. Yeah!" Read more

"I've been using this product for years and it really is wonderful for defining waves and curls...." Read more

"I really dont know how to rate this because it really defines the curls like it states so I was so excited at first how awesome my hair looked after..." Read more

"...This product gives me curl, definition and volume. Smell does not bother me at all" Read more

34 customers mention26 positive8 negative

Customers like the frizz of the hair styling agent. They say it holds curls together and keeps hair soft. They also say it gives a nice soft curl, without a stiff buildup. Some customers mention that it adds texture and doesn't look wet or stiff. Overall, most are happy with the product's ability to keep hair from frizzing and maintain curls.

"...It gives it just the right amount of texture and doesn't look wet or stiff...." Read more

"...products over the years, and this is the best one I've found to keep my curls soft and bouncy. It also cuts down on the frizz...." Read more

"...It holds my waves fabulously and still leaves my hair feeling soft. I can still run my fingers through my hair which is key for me...." Read more

"...Applying less did nothing for my hair and my hair was left puffy and frizzy." Read more

23 customers mention17 positive6 negative

Customers like the stickiness of the hair styling agent. They mention that it holds their curls in place without frizzing or weighting down their hair. They also say that it keeps hair curly without stickiness or stiffness.

"...my curls without weighing them down, smells amazing and it not greasy or heavy at all...." Read more

"I love this hair product. A small amount goes a far way. It holds my waves fabulously and still leaves my hair feeling soft...." Read more

"...Be careful not to put too much in your hair because it made my hair sticky and difficult to comb..." Read more

"Great product. Not sticky and I love that I can wash an go and my curls will stay. Spent a fortune on other products that do not work...." Read more

22 customers mention22 positive0 negative

Customers like the smell of the hair styling agent. They say it smells nice.

"Smells good like watermelon candy...." Read more

"...This product gives me curl, definition and volume. Smell does not bother me at all" Read more

"...like the product, it defines my curls without weighing them down, smells amazing and it not greasy or heavy at all...." Read more

"This product is "ok". It smells amazing!! Although, I am disappointed that it came with tape all over it...." Read more

13 customers mention13 positive0 negative

Customers are satisfied with the performance of the hair styling agent. They mention that it works well on either dry or wet hair, and that it only takes a small amount to work well.

"...This product works so good its almost too good! My curls probably relaxed only 10% max. throughout the day...." Read more

"...It worked pretty well and stayed for several hours, and there was still some curl left by the end of the day...." Read more

"...This seems to work great except the next day my hair feels kind of greasy...." Read more

"it works fine but i am not to fond of the smell, i get headaches quite often with strong scents and this is one that i do not like, i though it..." Read more

10 customers mention10 positive0 negative

Customers are satisfied with the hair styling agent. They say that it makes their curls look great, shiny, and refined. They also mention that it brings back the beautiful curls that they had when they were younger. Customers also say that the product is color safe and gives good definition.

"...While they look great, they feel tacky rather than soft...." Read more

"...It takes out the frizz and brings back the beautiful curls that I had when I was younger. I cannot be without it." Read more

"...Your hair is still soft after using it, and your curls look great" Read more

"...Somehow my hair now has a beautiful, natural looking curl that lasts all day without a stiff buildup and without frizzing...." Read more

8 customers mention4 positive4 negative

Customers have mixed opinions about the value of the hair styling agent. Some customers say it's a great price for a good product, while others say it’s pricier than expected.

"...It makes my hair soft, but gives it body also. You get a lot for your money and you don't need to use a lot of this. A great product!..." Read more

"...It helps to add definition to your curls when your hair is wet. It is not cheap but no salon products are...." Read more

"This is one of the best curling cream I have used in a long time. Worth the price." Read more

"Doesn’t really work for my thick red hair. Too expensive for it not to do anything." Read more

7 customers mention4 positive3 negative

Customers are mixed about the weight of the hair styling agent. Some mention that it does not weigh their hair down, while others say that it is sticky and heavy.

"...My salon introduced me to this one. It does not weigh your hair down or make it stiff and only about a dime size is needed...." Read more

"...The cream tends to be a bit heavy, and can feel tacky, if you don't wash off the remnants, but it's just what my 2b curls need to calm down and..." Read more

"I really like this hair product. I makes my curls hold and is light too." Read more

"This weighed my hair down way too much and made it look clumpy. I have very fine curly hair that's not very thick and has some frizz." Read more

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Top reviews from the United States

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rainy day shopper

Good stuff!

Reviewed in the United States on November 3, 2017

Verified Purchase

I really like this stuff! I have thick wavy hair and I can put this product in damp hair for better control and curl. It gives it just the right amount of texture and doesn't look wet or stiff. I have found I can go to bed with damp hair and just add more moisture and "boing" and it makes my hair manageable. Yeah!

One person found this helpful

Helpful

sodgers

Soft, tame curls

Reviewed in the United States on October 3, 2011

Verified Purchase

My stylist recommended this product to me, and I'm so glad she did. I've tried quite a few products over the years, and this is the best one I've found to keep my curls soft and bouncy. It also cuts down on the frizz. A little bit of this goes a long way! I have shoulder-length, medium-curly hair, and I add a fingernail-size blob to my damp hair and let it dry naturally. If you use too much your hair can get a little crispy in places, but you can just scrunch it out.

5 people found this helpful

Helpful

NJ resident

Excellent medium weight cream for defining waves and curls

Reviewed in the United States on November 13, 2018

Verified Purchase

I've been using this product for years and it really is wonderful for defining waves and curls. I have a decent amount of fine, curly hair that tends to frizz very easily and this product helps in muggy, humid weather without weighing it down (which is almost daily where I live). As others have mentioned, you need to be careful to not use too much or else it will flatten your hair so you will need to experiment with how much to use. I donate my hair often and this product has worked well no matter whether my hair is chin length or very long, down the middle of my back. I like that it doesn't contain cancer causing parabens but it does contain a light fragrance and limonene, 2 ingredients the EWG Skin Deep database rates as somewhat dangerous but because I don't use a lot of the product, I will continue to use it unless/until I find a product without any questionable ingredients that works as well as Unite.

2 people found this helpful

Helpful

Mokelel

Can be sticky if too much is used.

Reviewed in the United States on May 30, 2017

Verified Purchase

Smells good like watermelon candy. Be careful not to put too much in your hair because it made my hair sticky and difficult to comb (though there was no frizz and my waves were defined). Applying less did nothing for my hair and my hair was left puffy and frizzy.

3 people found this helpful

Helpful

Chixsbch

Did not like

Reviewed in the United States on June 28, 2015

Verified Purchase

I really dont know how to rate this because it really defines the curls like it states so I was so excited at first how awesome my hair looked after applying Unite. I have really long hair with a nice wave to it when left to air dry but was looking for something to keep it that way all day without letting my hair frizze out. Just after a couple hours the under nealth was so matted and tangled it was awful. I had to get to a rest room and wet my hair and run my finger thru it to try to untangle it. I managed after pulling my hair out but it just did it again until I could get home and wash it out.

4 people found this helpful

Helpful

Kel

Did I get the right product?

Reviewed in the United States on March 27, 2014

Verified Purchase

I am wondering if I received a knock-off of this product because my experience with it was so poor. Before I ordered this I read the other reviews and they were mostly positive - very positive. Unfortunately, when I put this product on my hair it did nothing for it. My hair is naturally curly, but I've had trouble the last few years keeping it curly (probably due to flat ironing). I was excited to try the "boing" Curling Cream in hopes that I would have the "Shirley Temple curls" another reviewer described. But it was not to be. Typically when my hair dries it gets bushy - but the curling cream simply amplified the bushiness instead of creating curls. I washed it out within ten minutes of applying - and now I'm stuck with a whole bottle that cost $25. Could it be that this is a fake - and the real 'boing' curling cream would have worked? In hindsight, I should have purchased it from a Salon. A lot of salon products specify on the bottle that you have to purchase the product from a salon for the manufacturer to guarantee its authenticity. Anyway, if you dare purchase this - I recommend you do so from a Salon.

5 people found this helpful

Helpful

Jenelle

Best Curling Iron Product Ever!

Reviewed in the United States on October 22, 2014

Verified Purchase

Best Curling Iron Product EVER!

Finally, a product to help hold my curls from my CURLING IRON!

I have bright blonde, stick straight hair and before this product, my hair would curl but the curls but they would NOT last.

I use this product, Unite, in addition to Treseme curl activator spray (important to follow their directions correctly!) and my curls will last even if I curl my hair at 6 am, they will last until 6am at least! I was so surprised when I woke up with my curls still intact!

This product works so good its almost too good! My curls probably relaxed only 10% max. throughout the day. My style I was going for required a looser curl and this product held these curls.

I am not talking about my natural curl in my hair because that doesnt exist. I use this product for when i curl my hair with a curling iron and it is truly magical.

I decided to give this product a try because I saw it on the makeup table of Kim Kardashians on her show. I love kim's hair when it is curled and noticed it seems to hold curl well throughout her show so i decided i would give it a try. SO GLAD I DID!

Do NOT pass this up if your curls do not hold with a curling iron. I will never try anything else again. The search is finally over!

How I use this product:
My hair is down to my breast bone, stick straight.
After I shower and towel dry my hair, I put in a heat protectant and a DIME size of Unite cream. I blow dry it straight and smooth. After it is completely dry, I spray the treseme curl activating spray (the instructions of it require to blow dry your hair again for another minute-do not skip this step or you will have crunchy hair) Then I take the curling iron/wand through it and style as usual and my curls will literally last for days!!!!

Best Curling Iron Product out there!

2 people found this helpful

Helpful

Debra M.

love love love

Reviewed in the United States on September 9, 2017

Verified Purchase

love love love! this is my third bottle, and I have a backup in the closet. My hair is frizzy without product, but I live in FLORIDA the HUMIDITY capital of the world. This product gives me curl, definition and volume. Smell does not bother me at all

Helpful