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Seventh Generation Concentrated Laundry Detergent UNILEVER DIV CONOPCO INC

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Seventh Generation Concentrated Baby Laundry Detergent, Fresh Scent, 40 Fl Oz, Pack of 2

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4.5 8,948 ratings

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Size: 40 Fl Oz (Pack of 2)

Scent: Fresh Scent

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Brand	Seventh Generation
Item Form	Liquid
Scent	Fresh Scent
Unit Count	80 Fl Oz
Material Type Free	Dye Free

About this item

Fights tough baby stains like milk, fruit purees, and diaper disasters
Provides a powerful clean with 97 percent plant-based ingredients
USDA Certified Biobased Product 95 percent
Baby detergent free of synthetic fragrances, dyes, and artificial brighteners
Laundry soap that works great on all your baby’s washables, including cloth diapers
Concentrated—with less added water—so you get more of what you need in a smaller package

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We believe our products are healthy solutions

Product Description

Baby love is big. But so are baby messes. Let us help. Seventh Generation’s Concentrated Baby Laundry Detergent uses plant-based cleaning power to make quick work of your baby’s most impressive spit-up or diaper invention. It works so great on your baby’s washables (including cloth diapers) because it’s specially formulated to battle the tough stains only babies can make. Plus, it’s free from synthetic fragrances, artificial brighteners, and dyes. Our laundry detergent baby concentrated formula also uses less added water, so it delivers twice the loads of a typical laundry bottle—53 loads in a 40oz container. We believe you deserve to know what’s in the products you buy, so we list our ingredients—right on the package. Now that’s big love.For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation products, you’re joining us in nurturing the health of the next seven generations.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 7.7 x 6 x 11.3 inches; 5 Pounds
Item model number ‏ : ‎ 732913228690
Date First Available ‏ : ‎ August 23, 2012
Manufacturer ‏ : ‎ Unilever
ASIN ‏ : ‎ B0091DS0U4

Best Sellers Rank: #2,410 in Health & Household (See Top 100 in Health & Household)
- #37 in Liquid Laundry Detergent
- #310 in Climate Pledge Friendly: Health and Household
- #1,605 in Sales & Deals

Customer Reviews:
4.5 8,948 ratings

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	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	-7% $29.60 List: $31.99	$19.99	$24.98	$21.55	$13.93	$13.19
Price Per Unit	$0.28 / load	$0.62 / Load	$0.38 / Load	$0.33 / Load	$0.21 / Load	$0.09 / Load
Delivery	Get it as soon as Thursday, May 2	Get it as soon as Thursday, May 2	Get it as soon as Thursday, May 2	Get it as soon as Thursday, May 2	Get it as soon as Thursday, May 2	Get it as soon as Thursday, May 2
Customer Ratings	4.58,948	4.71,428	4.56,895	4.56,895	4.62,837	4.75,265
For sensitive skin	4.3	4.2	4.5	4.5	4.5	4.6
Scent	3.9	3.9	4.1	4.1	4.0	4.3
Value for money	3.6	3.9	4.1	4.1	4.1	4.4
Easy to use	4.9	—	4.4	4.4	4.5	4.5
Easy to dispense	—	4.6	4.3	4.3	4.1	4.3
Sold By	Amazon.com	Amazon.com	Amazon.com	Amazon.com	Amazon.com	Amazon.com
scent	Fresh Scent	Fragrance Free	Rose	Mango	Clean Scent	Unscented
form	Liquid	Liquid	Liquid	Liquid	1	Liquid
unit count	80	92	23.1	23.1	23.1	140
liquid volume	80 fluid ounces	46 fluid ounces	23 fluid ounces	23 fluid ounces	23.1 fluid ounces	140 fluid ounces
weight	5 pounds	—	23 ounces	23 ounces	23 ounces	—
specific uses	Natural	Skin Sensitive, Hypoallergenic, Fragrance Free	Stain Remover	Stain Remover	—	Dye Free, Skin Sensitive, Hypoallergenic, Stain Remover, Fragrance Free

Important information

Ingredients

Water, laureth-6 (plant-derived cleaning agent), sodium lauryl sulfate (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived pH adjuster), protease enzyme blend (plant-based cleaning agent), pectinase enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant derived fragrances: 3-hexenol, cananga odorata (ylang ylang) flower oil, canarium luzonicum (elemi) gum nonvolatiles, citral, citronellol, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, commiphora myrrha (myrrh) oil, cymbopogon martini (palmarosa) oil, gamma-decalactone, juniperus mexicana (cedar) oil, linalool, pelargonium graveolens (geranium) flower oil. Linalool, citronellol and d-limonene are fragrance allergens.

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Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.5 out of 5

8,948 global ratings

How customer reviews and ratings work

Customers say

Customers like the smell, quality and concentration of the laundry detergent. For example, they mention it smells great, does not cause skin irritations and is super concentrated. They appreciate the eco-friendly aspect. That said, some complain about the leakage.

AI-generated from the text of customer reviews

388 customers mention276 positive112 negative

Customers like the smell of the laundry detergent. They mention it smells great and leaves clothes clean. Some say it doesn't have fragrances that might cause an allergy. Overall, most are satisfied with the product's ability to remove sweat odors.

"A little goes A LONG WAY!! Love the geranium vanilla scent, not overpowering! Deep cleaning and takes care of stains...." Read more

"...---Does an excellent job at removing sweat odors..." Read more

"This product seemed to clean clothes okay, but to me it as an 'insency' smell that I don't care for." Read more

"This detergent is great for sensitive skin, smells awesome, and gets out stains waist well!" Read more

371 customers mention305 positive66 negative

Customers like the quality of the laundry detergent. They mention it has great ingredients and works well for stains. Some say it's excellent for use on babies clothing and gets every stain out.

"...Love the geranium vanilla scent, not overpowering! Deep cleaning and takes care of stains. Seventh Generation products are definitely my go to" Read more

"...But overall, 7th Gen works really well. As an added bonus, this is a product that is mindful of the environment, which is always a good thing...." Read more

"...detergent is great for sensitive skin, smells awesome, and gets out stains waist well!" Read more

"I love the detergent. My clothes are clean. It doesn't aggravate sensitive skin...." Read more

70 customers mention62 positive8 negative

Customers like the allergy relief of the laundry detergent. They say it's light and pleasing, and highly recommend it for sensitive skin. Some say it doesn't make them itchy or breakout in hives. It's also very effective for not irritating skin and leaves clothes smelling good.

"...---Does NOT irritate sensitive skin---Does NOT irritate asthma (despite it having some scent to it)..." Read more

"This detergent is great for sensitive skin, smells awesome, and gets out stains waist well!" Read more

"I love the detergent. My clothes are clean. It doesn't aggravate sensitive skin...." Read more

"I love this laundry detergent it great for your child with sensitive skin and. I love how it doesn’t stink like tide" Read more

40 customers mention40 positive0 negative

Customers are happy with the eco friendly of the laundry detergent. They say it's nontoxic to humans and the environment, has no harsh chemicals or additives, and is plant-based. They also appreciate that it'll biodegrade.

"...As an added bonus, this is a product that is mindful of the environment, which is always a good thing...." Read more

"It’s chemical free. However, it didn’t help with stains remover." Read more

"...Plant-based ingredients. No synthetic perfumes, no chemicals on your skin, nor your clothes...." Read more

"...There was no leakage from the bottle. No harsh chemicals or additives. Better than Dreft." Read more

38 customers mention34 positive4 negative

Customers like the concentration of the laundry detergent. They say it's super concentrated, so a little goes a long way. Some mention that the smell is pervasive and wonderful.

"...Also note that this stuff is super-concentrated, so dosing correctly is important..." Read more

"...Super concentrated. A little goes a long way. For that, you can pour into some small travel size bottle and wash on the go if you wish.-..." Read more

"...The detergent works well and it is truly concentrated...." Read more

"Plant based, wonderful aroma, highly concentrated making a little goes a long way. And it does not make your body itch like Tide." Read more

115 customers mention48 positive67 negative

Customers are mixed about the value of the laundry detergent. Some mention that it provides good value for each wash, while others say that it's overpriced for the little amount that you get.

"It’s a little pricy for detergent, small size , but works great for stains especially, I will probably purchase again , it smells good too ,..." Read more

"...detergents, this is a great product and it can often be had for a great price***..(((..." Read more

"...It was also the most expensive as being reported to be 26 cents per load..." Read more

"...is unscented, and the concentrate, if used correctly, provides good value for each wash." Read more

60 customers mention18 positive42 negative

Customers are mixed about the size of the laundry detergent. Some mention that it's great for small storage space, while others say that it is too small for the price.

"...New container is bulkier but most importantly you can’t read any numbers on the lid “lines” now and it gets everywhere when you try and put the cap..." Read more

"It’s a little pricy for detergent, small size , but works great for stains especially, I will probably purchase again , it smells good too ,..." Read more

"...They are smaller bottles and easy to pour and maneuver but I didn’t notice since they were in my subscribe and save order that the price had gone up..." Read more

"...This bottle of concentrated product was very small. Read the details for size so you won’t be surprised as I was. Detergent works well!" Read more

34 customers mention6 positive28 negative

Customers are dissatisfied with the leakage of the laundry detergent. They mention that the cap does not prevent the leaks and is hard to remove. Some customers also mention that ketchup spills down the side and detergent spills over the lid.

"...It doesn't aggravate sensitive skin. My issue is with the bottle - it leaks and is crusty even if you wipe it off...." Read more

"...love it, however a recent redesign of the bottle has been an awful, leaky mess. I don’t know how this got past the product testers - it’s that bad...." Read more

"...recent order the product was badly damaged in shipping and was leaking inside the box, please bubble wrap or ship differently, we will try and order..." Read more

"...and ask the lister to update their photos. Also, one of the bottles did leak a little during shippping, but not too badly...." Read more

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shannyrey

Great value!

Reviewed in the United States on March 31, 2024

Size: 2.5 Pound (Pack of 1)Scent: Geranium BlossomVerified Purchase

A little goes A LONG WAY!! Love the geranium vanilla scent, not overpowering! Deep cleaning and takes care of stains. Seventh Generation products are definitely my go to

2 people found this helpful

Helpful

ZapNZs

Great product for anyone w/ sensitive skin or chemical sensitivities --- works well in most machines & environmentally conscious

Reviewed in the United States on October 13, 2014

Size: 40 Fl Oz (Pack of 2)Scent: Fresh ScentVerified Purchase

I bought this as an alternative to Tide's Free & Gentle because the price at the time was significantly lower. While this is marketed as a baby laundry detergent product, the only child in my house is Lilly and she's a rabbit (and given she is potty trained, has fur, and cleans herself, I do not need laundry detergent for her.) More or less my need was for something that cleaned reasonably well but did not irritate my skin as certain dyes and fragrances can. Overall, this does what I need it to do and I think it is a good product.*

From my own usage, I have found that Seventh Generation...
---Does NOT irritate sensitive skin
---Does NOT irritate asthma (despite it having some scent to it)
---Does NOT leave any residue on clothes (which can lead to skin irritation)
---Does NOT actively brighten colors (nor does it fade colors, either)
---Does an OK job at removing stains (like Tide's product, I think it works very well for this sort of product designed with sensitivities in mind, but with that said I sometimes need to use some sort of a pre-treatment stain-remover for tougher stains, which I do not mind but wanted to note for someone who wants a true all-in-one product, as this is not it)
---Does a good job at removing sweat stains (again taking into account how this is made for sensitivities instead of being an aggressive cleaner)
---Does an excellent job at removing sweat odors
---Works equally-well in front loading and side loading machines
---Works equally-well in both standard and HE machines
---Has a top cup design that is not very durable and does not hold up well to handling seen with shipping (some of mine occasionally arrive with a cracked cup)

I figured I would list my observations individually in the event that certain ones apply to you more than others. But overall, 7th Gen works really well. As an added bonus, this is a product that is mindful of the environment, which is always a good thing. So whether you use this for babies or for someone with sensitive skin or for someone who prefers to avoid certain chemicals found in most detergents, this is a great product and it can often be had for a great price***.

.
((((***Note that I have observed this is one of those products in which the price varies substantially, and shifts on a frequent basis...if you add this to your cart and monitor it over a few days or weeks, you may be able to get a better deal on it than the current pricing! *Also note that this stuff is super-concentrated, so dosing correctly is important [when I first got it, I did not believe such a tiny cap-full was sufficient for a full-load, but it was and is.]))))

15 people found this helpful

Helpful

Elizabeth Brown

Love this detergent

Reviewed in the United States on February 27, 2024

Size: 2.5 Pound (Pack of 1)Scent: Geranium BlossomVerified Purchase

This detergent is great for sensitive skin, smells awesome, and gets out stains waist well!

Helpful

Paula thomas

The detergent is great. The bottle is absolutely awful.

Reviewed in the United States on February 18, 2024

Size: 40 Fl Oz (Pack of 2)Scent: Fresh ScentVerified Purchase

I love the detergent. My clothes are clean. It doesn't aggravate sensitive skin. My issue is with the bottle - it leaks and is crusty even if you wipe it off. I would not buy this product again just because the bottle is so nasty.

6 people found this helpful

Helpful

ShugarDJ

Love this Detergent 🧼

Reviewed in the United States on May 18, 2023

Size: 40 Fl Oz (Pack of 1)Scent: LavenderVerified Purchase

I see a lot of bad reviews stating hatred of the new cap. I don’t have that issue , I save a cap from a dead bottle, and use it for future loads. I like to use Method’s caps because I feel as though the caps 1st gen have are too large for my loads. My mother would use a plastic measuring cup when I was growing up. Either way I actually like the new spout, it pours better and with less spillage in my opinion. I have more control with this bottle, but I have a hand that’s double jointed and I get frustrated with the other bottles shapes. This must mean this bottle is very annoying to people with normal bend-one-way fingers. I agree that the bottle should be changed so spillage hole will catch excess liquid, that is common sense.

I love the scent so much, the non-concentrated kind had a lavender I am not into, very wild flower type. The concentrated kind smells like Bulgarian type of lavender that is amazing. I am thinking to try the one pour spout, it seems like more bang for your buck and claims to be the same scent. I use like 6 different soaps combined in my wash, but this is the main soap I use for scent and power. I also have to hand wash most of my clothes, so that makes a difference in type of soap I choose as well.

Gets every stain out (along with my other choices) my girl works at a mechanic shop and this soap is completely necessary in my get-it-clean system. We also have two completely different scent needs for our bodies, I am woodsy she is sweet, and as women this is a great base scent for every kind of cologne, perfume, essential oil , lotion, or hair stuff we use. Enjoy!

18 people found this helpful

Helpful

We like this laundry detergent

Reviewed in the United States on April 6, 2024

Size: 2.5 Pound (Pack of 1)Scent: Geranium BlossomVerified Purchase

Do the job and smells so good. Would buy again.

One person found this helpful

Helpful

Connie

Funny Frangrance

Reviewed in the United States on December 5, 2023

Size: 40 Fl Oz (Pack of 1)Scent: LavenderVerified Purchase

This product seemed to clean clothes okay, but to me it as an 'insency' smell that I don't care for.

One person found this helpful

Helpful

Sailaway

A very good value

Reviewed in the United States on February 18, 2024

Size: 2.5 Pound (Pack of 1)Scent: Geranium BlossomVerified Purchase

This cleans fabrics very well, is unscented, and the concentrate, if used correctly, provides good value for each wash.

Helpful

Top reviews from other countries

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jeanyvesbleau

Reviewed in Canada on April 1, 2023

Size: 40 Fl Oz (Pack of 2)Scent: Fresh ScentVerified Purchase

Très bon produit

Translate review to English

Great for sensitive skin and smells like heaven

Reviewed in Canada on July 2, 2021

Size: 40 Fl Oz (Pack of 2)Scent: Geranium Blossom and VanilliaVerified Purchase

Best for sensitive skin. I struggled for years to find a detergent that didn't irritate my skin. Bonus that this is scented and still so amazing for sensitive skin.

MamaTO

Soft and light-scented

Reviewed in Canada on June 1, 2021

Size: 40 Fl Oz (Pack of 2)Scent: Fresh ScentVerified Purchase

Scent is subtle and baby clothes feel soft. Liking it so far, waiting to see how newborn skin reacts over the long-term 😊

Love it

Reviewed in Canada on October 24, 2019

Size: 40 Fl Oz (Pack of 2)Scent: Geranium Blossom and VanilliaVerified Purchase

We love this product ! Great value , awesome for those with sensitive skin

One person found this helpful

Caleb Calsbeck

The scent is just terrible

Reviewed in Canada on June 2, 2022

Size: 40 Fl Oz (Pack of 2)Scent: Geranium Blossom and VanilliaVerified Purchase

I love this brand of detergent for being a cleaner product, but this scent is just terrible.

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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

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Seventh Generation Concentrated Baby Laundry Detergent, Fresh Scent, 40 Fl Oz, Pack of 2

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