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It's A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free

4.7 4.7 out of 5 stars 5,363 ratings

To see product details, add this item to your cart. You can always remove it later.
Available at a lower price from other sellers that may not offer free Prime shipping.
Miracle
33.8 Fl Oz (Pack of 1)

Purchase options and add-ons

Brand It's a 10 Haircare
Item Form Liquid
Hair Type Chemically Treated
Scent Miracle
Age Range (Description) Adult

About this item

  • Sulfate and paraben free locks out humidity
  • Protects from sun damage
  • Keratin protein infused
  • Leave hair soft and smooth

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Frequently bought together

$39.98 ($1.18/Ounce)
Get it as soon as Sunday, Mar 31
In Stock
Sold by MEET YOUR NEEDS and ships from Amazon Fulfillment.
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$45.35 ($2.59/Fl Oz)
Get it as soon as Sunday, Mar 31
Only 1 left in stock - order soon.
Sold by Beauty In Style and ships from Amazon Fulfillment.
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$25.95 ($2.60/Fl Oz)
Ships from and sold by Amazon.com.
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Product Description

it's a 10 - keratin collection - 33.8oz
it's a 10 - keratin - 2oz

From the Beginning

Development

Dedication to quality

One of the only female owned professional hair care brands in the world
it's a 10 - original it's a 10 - keratin it's a 10 - blonde it's a 10 - silk
For everyday use For everyday use For everyday use For everyday use
Customer Reviews
4.7 out of 5 stars
2,428
4.7 out of 5 stars
3,141
4.7 out of 5 stars
2,573
4.7 out of 5 stars
987
Sulfate Free Formula
Adds Shine
UV, Environmental & Thermal Protectant
Improve Elasticity & Reduces Breakage
Preserves Hair Color, Improves Vibrancy
Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening
Keratin Protein Enriched
No Added Sulfates
What Makes Us Different: Essential cleansing for everyday use, this shampoo delivers softer more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We've infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.
IT'S A 10 TIP/Directions: Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It's a 10 Miracle Daily Conditioner or Hair Mask treatment.
Leaping Bunny program, The humane Cosmetics Act, Environmental Commitment

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 3.3 x 2.3 x 9.8 inches; 2.11 Pounds
  • Item model number ‏ : ‎ 9154B
  • UPC ‏ : ‎ 885168151265 747726948635 887107113716 884831318219 730158335623 884417546067 602415457563 787734772396 898571000464 885316929036 843711252913 746122645186 885134189384
  • Manufacturer ‏ : ‎ It's a 10
  • ASIN ‏ : ‎ B00943D1JQ
  • Customer Reviews:
    4.7 4.7 out of 5 stars 5,363 ratings

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It's A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
It's A 10 Miracle Shampoo Plus Keratin 33.8 Oz, Sulfate Free
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Price$39.98-5% $22.68
Typical:$23.89
$12.99-5% $10.47
Typical:$11.07
-27% $18.99
List:$25.99
-22% $19.55
List:$25.00
Price Per Unit$1.18 / Ounce$2.27 / Fl Oz$6.50 / Ounce$3.49 / Count$0.56 / Fl Oz$1.96 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Customer Ratings
Moisturizing
4.5
4.7
4.1
3.8
4.1
Scent
4.5
4.0
4.4
4.1
4.3
Softness
4.5
4.2
3.7
Value for money
4.5
3.8
4.2
Sold By
MEET YOUR NEEDS
VerSure
Pro_Beauty_Buys
Amazon.com
Amazon.com
VerSure
hair type
Chemically Treated
All
Normal
Dry,Damaged
All
scent
Miracle
Floral
Aloe Vera
Natural
Unscented
active ingredients
keratin,argan oil,vitamin c
keratin,panthenol,sodium chloride
panthenol,sunflower seed extract
vitamin e, salicylic acid
Glycerin
Water/Aqua/Eau, Disodium Laureth Sulfosuccinate,C14-16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Decyl Glucoside, Fragrance/Parfum, PEG-120 Methyl Glucose Dioleate, Polyquaternium-7, Althaea Officinalis Root Extract, Euterpe Oleracea Fruit Extract, Anthemis Nobilis Flower Extract, Camelia Sinesis Leaf Extract, Camelia Oleifera Leaf Extract, Hydrolyzed Rice Protein, Hydrolyzed Silk, Helianthus Annuus (Sunflower) Seed Extract, Cocamidopropyl Hydroxysultaine, Glycerin, Butylene Glycol, Tetrasodium EDTA, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Hydroxyisohexyl, 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Citronellol, Hexyl Cinnamal, Alpha Isomethyl Ionone, Methylchloroisothiazolinone, Methylisothiazolinone.
liquid volume
33.8 fluid ounces
10 fluid ounces
2 fluid ounces
12.5 fluid ounces
33.8 fluid ounces
10 fluid ounces
form
Liquid
Spray
Cream
Liquid
Liquid
Gel
target species
Human
Human
Human
Human
Human
Human
suitable hair color
black
all hair colors
all hair colors
all hair colors
all hair colors
all hair colors

Important information

Safety Information

Not Available

Ingredients

Water, Aqua, Eau, Sodium C14-16 Olefin Sulfonate, Lauramide DEA, Isopropylamine Dodecylbenzensulfonate, Glycol Stearate, PEG-150 Distearate, Polyquaternium-11, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Panthenol, PPG-2 Hydroxyethylcocamide, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Simmondsia Chinensis Seed Oil, Helianthus Annus Seed Extract, Butylene Glycol, Sulfated Castor Oil, Propylene Glycol, Lecithin, Capric Triglyceride, PEG-12 Oleate, Fragrance, Parfum, Tetrasodium EDTA, Sodium Chloride, Yellow 6, CI 15985, Red 33, CI 17200, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Phosphoric Acid, Butylphenyl Methylpropional, Linalool.

Directions

Apply shampoo to wet hair and gently massage. Rinse thoroughly. Repeat if necessary. Follow with It's a 10 Miracle Deep Conditioner Plus Keratin.

Looking for specific info?

Customer reviews

4.7 out of 5 stars
4.7 out of 5
5,363 global ratings

Customers say

Customers like the quality, texture, smell and appearance of the shampoo. For example, they mention it's a great product, leaves their hair soft, silky and shiny. That said, opinions are mixed on the value and durability.

AI-generated from the text of customer reviews

460 customers mention413 positive47 negative

Customers like the quality of the shampoo. They say it's a great product, and the best for highlighted hair health. Customers also say that it keeps their hair in good shape and makes their hair and scalp healthier. Overall, customers are happy with the quality and performance of this product.

"...You will notice how soft and healthy your hair will feel. Pricey but worth it. Highly recommend this." Read more

"...This shampoo not only handles the demands of my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**..." Read more

"...I love this stuff. It isn’t oily. It smells like heaven. Limitless compliments and soft hair with ZERO split ends!!..." Read more

"My favorite shampoo. Leaves hair more manageable." Read more

260 customers mention239 positive21 negative

Customers are satisfied with the texture of the shampoo. They mention that it leaves their hair soft, silky, and smooth. Some say that it's good for gentle hair, and comfortable on the scalp. Overall, customers are happy with the product's texture.

"...You will notice how soft and healthy your hair will feel. Pricey but worth it. Highly recommend this." Read more

"...I was highly skeptical. That was TEN years ago! I love this stuff. It isn’t oily. It smells like heaven...." Read more

"Love it leaves my hair super smooth and shiny" Read more

"...This time my hair remained very soft...." Read more

145 customers mention124 positive21 negative

Customers like the smell of the shampoo.

"...By far the best I've ever tried. A little goes a long way. It smells so good too...." Read more

"...That was TEN years ago! I love this stuff. It isn’t oily. It smells like heaven. Limitless compliments and soft hair with ZERO split ends!!..." Read more

"...Buying online is a money saver! Shampoo smells great and I am literally happy every time I am washing my hair...." Read more

"...The smell of the shampoo is very very nice. It isn't strong or flowery, it leaves a nice light pretty scent behind...." Read more

118 customers mention110 positive8 negative

Customers say the shampoo keeps their hair looking great, shiny, and healthy. They also mention that it smooths, cleans, and shines their hair well. Overall, customers are satisfied with the appearance of their hair after using the product.

"...my hair but exceeds expectations, leaving it feeling rejuvenated and vibrant.**..." Read more

"Love it leaves my hair super smooth and shiny" Read more

"...Leave-In replaces any loss protein in my hair, defrizzes, and adds a little shine. These are things I have seen in the past 2 days...." Read more

"...oily at the scalp--instead it was light weight and very shiny and healthy looking. This is the best my hair has looked and felt in years!!!..." Read more

102 customers mention87 positive15 negative

Customers like the cleanliness of the shampoo. They say it leaves their hair feeling not only clean, but soft, shiny, and stays cleaner longer. Customers also say that it feels like it cleans without feeling like a drying detergent. They mention that it lathers very well and cleans their hair squeaky clean. Customers say that the shampoo rinses clean with no residue, and that they don't need to wash every day if they have dry hair.

"...Hair dried shiny, curly and no frizz! Will buy again & again." Read more

"...This shampoo was good, it does make hair smoother and a bit shinier, more manageable...." Read more

"I noticed ever since I used this product my hair has been growing my scalp feels clean. It is worth it" Read more

"...good suds. great feel and no need to wash every day if you have dry hair...." Read more

99 customers mention89 positive10 negative

Customers like the performance of the shampoo. They mention that it works well, gives fantastic results, and is impressed with its performance. Some say that the product is effective and works magic on their pixie cut. They also appreciate the thick, nice and thick shampoo that works into a healthy lather while washing hair. Overall, customers are happy with the performance and quality of the product.

"...I'm thoroughly impressed with its performance and the thoughtful packaging.**..." Read more

"...Product arrived on time and bottle is working as expected." Read more

"...it really wants the conditioner second like normal, and the results are good, but it just doesn't sink in and seal the cuticle with "good"..." Read more

"I been using this shampoo for a long time and i still love it. Works great with my hair." Read more

155 customers mention92 positive63 negative

Customers are mixed about the value of the shampoo. Some mention it's a great deal for the money, worth spending a little more for the keratin, and convenient to buy through Amazon. However, others say it'd be better off buying a cheaper product.

"...You will notice how soft and healthy your hair will feel. Pricey but worth it. Highly recommend this." Read more

"It’s a bit expensive, but I really like the way it works with my hair" Read more

"...While it's true that the price is higher, the exceptional quality and online savings make it a worthy investment...." Read more

"The shampoo is pricey. It does lather the hair well, but with that said the shampoo smells like incense...." Read more

93 customers mention42 positive51 negative

Customers are mixed about the durability of the shampoo. Some mention that it's stronger than before, leaves a nice light pretty scent behind, and lasts way longer. However, others say that the pump is broken, the bottle was broken in the delivery process, and the contents have leaked out.

"...bottle, and after using about 1/3 of the product, the nozzle won't squirt any more, and the customer is left to try to ladle out the product by hand..." Read more

"...It has become stronger and softer! Now I am more confident my hair will be successful with growing longer...." Read more

"...I bought it twice and both times the pump came broken, so shampoo was leaking out the sides...." Read more

"My hair has changed so much with this shampoo. Stronger and healthier. No more frizz" Read more

Top broken
4 Stars
Top broken
I love this product for my daughter's hair but very annoyed that it arrived missing the pump top. It was vacuum sealed in plastic and wrapped in bubble wrap without it. How does the packer not notice?
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Top reviews from the United States

Reviewed in the United States on March 5, 2024
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase
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Reviewed in the United States on August 21, 2023
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Scent: MiracleSize: 33.8 Fl Oz (Pack of 1)Verified Purchase
Customer image
4.0 out of 5 stars Top broken
Reviewed in the United States on January 22, 2024
I love this product for my daughter's hair but very annoyed that it arrived missing the pump top. It was vacuum sealed in plastic and wrapped in bubble wrap without it. How does the packer not notice?
Images in this review
Customer image
Customer image
One person found this helpful
Report
Reviewed in the United States on February 23, 2024
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 10, 2024
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Top reviews from other countries

Suzie Murphy
5.0 out of 5 stars Excellent shampoo
Reviewed in Canada on August 24, 2021
Scent: MiracleSize: 33.8 Fl Oz (Pack of 1)Verified Purchase
Bernie
5.0 out of 5 stars A silky shampoo
Reviewed in the United Kingdom on March 18, 2024
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase
Michaela
4.0 out of 5 stars Damaged package
Reviewed in Germany on November 3, 2023
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase
C. B
5.0 out of 5 stars Great product. Best I've tried. It's just too pricey for me to continue
Reviewed in Canada on November 22, 2018
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase
dina k.
5.0 out of 5 stars Always liked it
Reviewed in Australia on March 21, 2021
Scent: MiracleSize: 10 Fl Oz (Pack of 1)Verified Purchase

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