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Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

4.6 4.6 out of 5 stars 12,991 ratings

Joico
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10.1 oz, Old Look

Description

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy.

Benefits

Instantly neutralizes brassy and yellow tones for blondes and gray hair Repairs and protects color-treated hair

Suggested Use

Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse.

From the manufacturer

Joico Color Balance Purple

Keep Your Blonde Hair Cool

Color Balance Purple Before After
Color Balance Purple Ingredients
FOR BLONDE & SILVER HAIR

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Color Balance Purple
Color Balance Purple Shampoo
Neutralizes yellow & warm tones...

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

color balance purple

COLOR BALANCE PURPLE

defy damage

DEFY DAMAGE

youthlock

YOUTHLOCK

k-pak color therapy

K-PAK COLOR THERAPY

moisture recovery

MOISTURE RECOVERY

hydrasplash

HYDRASPLASH

blonde life

BLONDE LIFE

Customer Reviews
4.6 out of 5 stars
12,991
4.7 out of 5 stars
4,701
4.5 out of 5 stars
376
4.7 out of 5 stars
5,089
4.7 out of 5 stars
3,920
4.7 out of 5 stars
1,337
4.6 out of 5 stars
1,790
HAIR TYPE
Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted
HAIR CONCERN
Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness
BENEFITS
Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen
KEY INGREDIENTS
Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine
FRAGRANCE
Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?

Results last for up to 12 washes.

Does it smell like hair-color chemicals?

Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?

Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.1 x 2.1 x 8 inches; 10.1 ounces
  • Item model number ‏ : ‎ J15184
  • UPC ‏ : ‎ 074469493208
  • Manufacturer ‏ : ‎ AmazonUs/8W22V
  • ASIN ‏ : ‎ B00U2Y52QQ
  • Customer Reviews:
    4.6 4.6 out of 5 stars 12,991 ratings

Looking for specific info?

Customer reviews

4.6 out of 5 stars
4.6 out of 5
12,991 global ratings

Customers say

Customers like the lightening, comfort, smell and quality of the shampoo. For example, they mention it makes their balayage brighter, keeps their greys looking bright, and increases the shine of their hair. That said, they are satisfied with toning and are happy with the smell. Opinions are mixed on value.

AI-generated from the text of customer reviews

319 customers mention253 positive66 negative

Customers like the quality of the shampoo. For example, they say it works better than any other purple shampoo they've bought, it smells alright, and works well with their blonde hair. Some say that the product itself is fine and seems good for daily use.

"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more

"...It smells nice, doesn't break me out (others have), and really works! I could tell the first time I used it...." Read more

"...not dry my hair it actually made it look more moisturized and made my curls pop...." Read more

"Great product and easy to use." Read more

302 customers mention263 positive39 negative

Customers like the color of the shampoo. They mention that it takes out almost all of the brassy color, is great for toning yellow or brassy blonde hair, and builds with everyday use. The color really stands out and makes hair look good. It's also great for non color treated hair and the yellow tones were nearly gone.

"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more

"...It’s a very concentrated purple, so your hands will be stained for a bit but should be clean by the end of the shower...." Read more

"The shampoo itself is OK-- but a tiny bottle for 10 dol? Not worth it." Read more

"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more

114 customers mention99 positive15 negative

Customers like the smell of the shampoo. They say it smells great and does not dry out their hair.

"...It smells nice, doesn't break me out (others have), and really works! I could tell the first time I used it...." Read more

"...Love the effects, love the smell and feel. Bought the conditioner too now. I've spent lots of money on "fancy" organic whitening shampoos...." Read more

"...Smells so good and doesn’t leave my hair dry!! Does not really stain hands like some reviews said." Read more

"...On top of this, the smell is amazingly fresh and lightweight.After the shower, I put on a moisturizing mask for 15min into dry damp hair...." Read more

93 customers mention88 positive5 negative

Customers say the shampoo does a decent job toning their hair. They say it's excellent for keeping the brassiness out of their cool, creamy blonde hair. Customers also say it’s superior to other toners and is perfect for tonifying yellow, bleached hair.

"This is a holy grail for my bleached hair. Tones well in short amount of time and isn’t too harsh on my ends...." Read more

"Takes away brassiness. For grey hair or color treated hair," Read more

"...Joico smells good and is awesome at toning. I use it once every week or two depending on how I feel...." Read more

"...changed from ash blonde to grey and this product does an amazing job keeping the brassiness out of my color...." Read more

70 customers mention67 positive3 negative

Customers like the lightening effect of the shampoo. They mention that it makes their balayage brighter, blonder, and dramatic. They also say that it keeps their greys looking bright and not dull. Additionally, customers mention that the shampoo adds a little shine and helps keep their blond highlights from going brassy between appointments.

"...I could tell the first time I used it. It has helped brighten my blonde highlights and kept me from having to go back to the salon so soon!" Read more

"...This shampoo is great for non color treated hair. Love the effects, love the smell and feel. Bought the conditioner too now...." Read more

"Works good. Leaves your hair clean and bright!!I would recommend this product for brightening your blonde highlights." Read more

"...I use it once or twice a week. It always makes my highlights so much brighter. The smell is nice, too...." Read more

62 customers mention44 positive18 negative

Customers like the comfort of the shampoo. They say it leaves their hair feeling soft, healthy, and silky. They also mention that it smells good and gives their hair some good texture. Customers also say that the shampoo is incredibly moisturizing and thick, and works well to brighten brassy tones.

"...Tones well in short amount of time and isn’t too harsh on my ends...." Read more

"...a fact after using a moisturizer application afterwards, my hair is so soft and silky ready to style...." Read more

"...important to know that some of the ingredients are carcinogens and irritants that can cause dermatitis and hair loss (i.e. DMDM hydantoin)...." Read more

"...If just using it for a few minutes like the bottle says, it leaves hair soft. Joico smells good and is awesome at toning...." Read more

68 customers mention41 positive27 negative

Customers are mixed about the value of the shampoo. Some mention that it works great for the price, while others say that it's not worth the price.

"Does not tgurn your hair lavender!!! Beautiful color.....well worth the money!!!" Read more

"The shampoo itself is OK-- but a tiny bottle for 10 dol? Not worth it." Read more

"...And Joico purple is reasonably priced. The second time I used this shampoo the results were equally amazing...." Read more

"...It's not overly expensive and I would recommend to anyone...give it a try." Read more

128 customers mention30 positive98 negative

Customers have negative opinions about the dryness of the shampoo. They mention that it makes their hair super dry, doesn't add any moisture, and leaves their hair feeling super dry. Some say that the product doesn''t really lather up and doesn'’t leave their hair soft.

"...Taking off a star because, like most purple shampoos, it’s drying. But otherwise, it does what it’s supposed to." Read more

"...As for making my hair soft - not so much. This brand was the most drying brand I've ever used...." Read more

"...hour...now this shampoo is great but leaving it on that long WILL make your hair DRY. So be prepared to condition. And good...." Read more

"...I have used it 2 times and I am very impressed with this. It did not dry my hair it actually made it look more moisturized and made my curls pop...." Read more

Fabulous!!!
5 Stars
Fabulous!!!
I wouldn’t be recommending this product if I knew this didn’t work.I take care of my blonde very well and I treat my hair with lots of care. this product does the job 100%. Even though I like short blonde hair, I hate stiff and bridle hair.Before getting into the shower, I disperse this into my hair for 5-10min depending on how toned you want your hair. Do not leave this longer or it will turn purple. That’s how you know this toning shampoo really works! On top of this, the smell is amazingly fresh and lightweight.After the shower, I put on a moisturizing mask for 15min into dry damp hair. I do this to help bring my hair back to life with moisture and strength. I’m not sure if this shampoo dries it out or not but I know for a fact after using a moisturizer application afterwards, my hair is so soft and silky ready to style.For the purpose of weather this tones out the yellowish from your hair? .. YES THIS DOES THE WONDER IF YOU APPLY IT CORRECTLY.Side note: (I’m no specialist but I can only tell you from my experience) - if you have REDISH tones in your hair, please USE BLUE SHAMPOO.Purple shampoo - will tone out yellow pigments in BLONDE hair.Blue shampoo - will tone out redish, orange and copper pigments that brunettes often have.Hope this helps! Enjoy this product and take care of your hair 😁 Good hair = good mood. Now go buy this! Lol
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Top reviews from other countries

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Lorraine Stuart
5.0 out of 5 stars Very pleased
Reviewed in Canada on February 12, 2024
Style: 1.7 oz, New LookVerified Purchase
Luis Mario Barrientos
4.0 out of 5 stars Muy bueno
Reviewed in Mexico on August 28, 2023
Style: 1.7 oz, New LookVerified Purchase
Amazon Customer
5.0 out of 5 stars Excelente produto!
Reviewed in Brazil on April 22, 2021
Style: 33.8 oz, Old LookVerified Purchase
Daniel
5.0 out of 5 stars One of the best on market
Reviewed in the United Kingdom on August 12, 2021
Style: 33.8 oz, Old LookVerified Purchase
EMME
4.0 out of 5 stars Discreto
Reviewed in Spain on May 27, 2021
Style: 10.1 oz, Old LookVerified Purchase