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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary

4.7 4.7 out of 5 stars 21,568 ratings

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3 Pound (Pack of 1)

Purchase options and add-ons

Diet type
Brand King Arthur
Allergen Information Gluten Free
Specialty GMO Free, Gluten Free, Kosher Certified
Package Weight 1.34 Kilograms
Item Form Raw

About this item

  • King Arthur Measure for Measure Flour is gluten-free but also 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
  • This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
  • King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy. Item Form: Powdered
  • King Arthur Baking Company is a 100% Employee-Owned Company and a founding B Corporation
  • We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking

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From the manufacturer

King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 3lb
King Arthur Gluten Free M4M 1Ib
King Arthur Gluten Free M4M 3lb

Product Description

Your everyday gluten-free flour. The essential pantry staple for gluten-free baking. Perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 12.4 x 7.6 x 11.2 inches; 2.95 Pounds
  • Item model number ‏ : ‎ 0071012075232
  • UPC ‏ : ‎ 071012075232
  • Manufacturer ‏ : ‎ King Arthur Flour
  • ASIN ‏ : ‎ B01JJ9H1Q8
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 21,568 ratings

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King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary
King Arthur, Measure for Measure Flour, Certified Gluten-Free, Non-GMO Project Verified, Certified Kosher, 3 Pounds, Packaging May Vary
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Price$8.62$14.71$29.07$9.99$12.95
Price Per Unit$0.18 / Ounce$0.18 / Ounce$0.40 / Ounce$0.31 / Ounce$0.40 / Ounce
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Customer Ratings
Flavor
4.6
4.4
5.0
4.4
4.5
Value for money
4.4
4.4
4.0
4.0
4.0
Versatility
4.5
4.2
4.3
Easy to use
4.3
4.5
4.2
Sold By
Amazon.com
Amazon.com
Common Cents Distributors
Amazon.com
Amazon.com
weight
5 pounds
4.8 pounds
2 pounds
2 pounds
ingredients
Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)], xanthan gum, cellulose gum
Rice flour, flaxseed, quinoa flour, buckwheat flour, amaranth flour, tapioca flour, arrowroot flour, xantham gum
'SPECIALTY FLOUR BLEND (RICE FLOUR, TAPIOCA STARCH), POTATO STARCH, WHOLE GRAIN BROWN RICE FLOUR, CALCIUM CARBONATE, NIACINAMIDE (A B VITAMIN), REDUCED IRON, THIAMIN HYDROCHLORIDE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2).'
Gluten-Free Wheat Starch, Corn Starch, Cellulose and Psyllium Fiber Blend, Sorghum Flour, Pea Protein, Xanthan Gum, Enzymes. Contains Wheat.
Gluten Free Wheat Starch, Corn Starch, Sorghum Flour, Cellulose and Psyllium Fiber Blend, Inactive Yeast, Xanthan Gum.
carbohydrate info
25.0 grams, 24.0 grams
21 grams
24 grams
25 grams
25 grams
energy info
110.0 calories, 100.0 kilocalories
120 calories
100 calories
100 kilocalories
100 kilocalories
nutritional fat info
0.0 grams, 0.0 grams
2.5 grams
0 grams
0 grams
0 grams
protein info
2 grams grams, 1 gram grams
2 grams grams
2 grams grams

Important information

Safety Information

This product is labelled to United States standards and may differ from similar products sold elsewhere in its ingredients, labeling and allergen warnings

Ingredients

Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)], xanthan gum, cellulose gum

Directions

This flour is best suited for non-yeasted recipes. Directly swap the amount of all-purpose flour called for with the same amount of Measure for Measure flour: No need for additional specialty ingredients. Works beautifully in your favorite recipes, whether you're substituting just a few ounces of conventional flour or several cups. Baker's hotline: We're here to help. Feel free to call our friendly staff of experienced bakers for help and advice. Chat online at kingarthurflour.com/contact.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
21,568 global ratings

Customers say

Customers like the ease of use, versatility, and taste of the flour. For example, they mention it's very easy to use for baking and cooking, great for all kinds of bake goods, and perfect for substituting in traditional recipes to make them gluten free. They appreciate the quality, and value of the product. That said, opinions are mixed on moisture, and texture.

AI-generated from the text of customer reviews

958 customers mention886 positive72 negative

Customers are satisfied with the quality of the flour. They mention that it's a great substitute for regular flour, and works well for baking and cooking. Some customers also say that the flour is their favorite and works great as a substitute for traditional flour.

"...to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"This gluten-free flour produces some of the best gluten-free baked products that I have ever tasted...." Read more

"...I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour...." Read more

"The product comes with all the necessary basic ingredients. The cook only needs to add sugar, oil, liquid, salt and flavoring to make baked items...." Read more

440 customers mention354 positive86 negative

Customers like the taste of the flour. They say it tastes very good, gluten free, and does not taste like cardboard. They also say it provides a practical and delicious solution for those seeking a gluten-free diet. Customers also mention that the pancakes, pie crust, and pizza crust are amazing with this flour.

"...flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"...Best texture and no weird aftertaste in your baking. Highly recommend." Read more

"...flour makes this so much better, but it definitely tastes more like traditional wheat flour than any other product that I have tried...." Read more

"...I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!" Read more

197 customers mention150 positive47 negative

Customers like the value of the flour. They say it's a great product at a good price.

"This is the best price I have been able to find for gluten-free flour!..." Read more

"I absolutely love this flour! It bakes well and is a good price." Read more

"...It comes at a better price than you will find in store too." Read more

"...The price is a bit steep (as I have come to expect from gluten free foods); however, it is a bit cheaper here on Amazon than at my local grocery..." Read more

193 customers mention190 positive3 negative

Customers find the flour great for all kinds of bake goods, and perfect for substituting in traditional recipes to make them gluten free. They say it adapts well to your usual recipes and that King Arthur offers a full array of recipes on the internet. Customers also say it makes baking favorite recipes easier and that the website has excellent GF recipes.

"...Furthermore, this flour I have found to be the best multipurpose for bread making, sweet treats, thickening up soups, and so much more...." Read more

"I absolutely love this flour! It bakes well and is a good price." Read more

"...steep compared to grinding your own flour but the improvement in baked products is worth it." Read more

"...It makes great muffins, cookies and cupcakes. My husband even likes them." Read more

119 customers mention110 positive9 negative

Customers find the flour very easy to use for baking and cooking. They say it makes for simplicity in baking, is convenient, and easy to substitute in recipes. Customers also say it's easy to adapt non-gluten-free recipes and that the transition has been easy.

"...It is easy to adapt non-gluten-free recipes, as the flour is a 1 to 1 substitute and already includes xanthan gum (binding agent)...." Read more

"I made muffins, a couple of times with this flour. It’s easy to use, because you use it just like regular flour...." Read more

"...But I didn't feel like it was so off-putting that I won't use it. It's so convenient...." Read more

"...picky, and he didn’t even register that something is off lol😁 Super easy to use, I just look up regular recipes and substitute regular flour with gf..." Read more

192 customers mention119 positive73 negative

Customers are mixed about the texture of the flour. Some mention it's the best texture and no weird aftertaste in baking, while others say it'll leave a weird after taste in your baking. The texture is not grainy, fluffy, and not gritty. However, some customers find the texture tough and off on their first try.

"I’ve been gluten free for 6 years and this is the only flour I use. Best texture and no weird aftertaste in your baking. Highly recommend." Read more

"...My complaint is that the texture of the muffins is different than regular flour muffins. The taste is good and just like regular flour...." Read more

"...No grittiness or unpleasant mouthfeel and these blueberry muffins came out just like the ones I make with “regular“ flour...." Read more

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

35 customers mention20 positive15 negative

Customers are mixed about the moisture of the flour. Some mention that the trick to moist and no sawdust texture is to let the batter sit. They also say that it produces a moist bread that was "the bomb" and helps keep the bagels moist on the inside. However, others say that sometimes it makes everything too dry, even after adding additional liquid.

"This 1:1 flour is the best for cakes. Moist, fluffy and not dense like others...." Read more

"...Like cakes, pie crusts or fried items.It doesn't hold as much moisture as regular flour (that's another job gluten does well) - However,..." Read more

"...Moist, delicious, and fluffy, no one could tell that it was a GF cake and I had people telling me how much they liked it and kept on watching them..." Read more

"...not 5 stars because I made chocolate chip cookies with it and they were a bit too dry, I recommend just undercooking compared to time for regular..." Read more

32 customers mention0 positive32 negative

Customers are dissatisfied with the durability of the flour. They mention that the bags were punctured, damaged, and torn.

"...amazons only option is to return it even though I received it damaged in the packaging." Read more

"...It busted open on the side. Tried to open the top and the precut slit wouldn’t open… but you know what did? The plastic BELOW the zipper 🤦🏼‍♀️..." Read more

"...I got a few bags and one of them showed up broken open. Tried to return it and it said it was “not returnable”." Read more

"...Trying to roll out a pizza crust it is not in the least elastic, crumbling and splitting at the edges. Ugh." Read more

Excellent switch!
5 Stars
Excellent switch!
I was recently diagnosed with a gluten sensitivity, so I bought this flour to replace all purpose flour. I absolutely love to bake, and I thought that being gluten free would prevent me from doing so. I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour. I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!
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Top reviews from the United States

Reviewed in the United States on March 10, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
6 people found this helpful
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Reviewed in the United States on February 27, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
7 people found this helpful
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Reviewed in the United States on January 23, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
12 people found this helpful
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Reviewed in the United States on March 13, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on February 1, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
2 people found this helpful
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Reviewed in the United States on March 11, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
Customer image
5.0 out of 5 stars Excellent switch!
Reviewed in the United States on March 11, 2024
I was recently diagnosed with a gluten sensitivity, so I bought this flour to replace all purpose flour. I absolutely love to bake, and I thought that being gluten free would prevent me from doing so. I was wrong! This all-purpose gluten-free flour substitutes perfectly for regular all-purpose flour. I have zero complaints and everything I have baked so far is perfectly delicious. You cannot even tell it's gluten free!
Images in this review
Customer image
Customer image
4 people found this helpful
Report
Reviewed in the United States on February 23, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
7 people found this helpful
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Reviewed in the United States on March 23, 2024
Size: 3 Pound (Pack of 1)Verified Purchase
Customer image
5.0 out of 5 stars Cant wait to see what eles i can do with it!!
Reviewed in the United States on March 23, 2024
WOW first time ever buying this GF Flour Absolutely awesome and delicious!!! Angel food cake turned out so good Will definitely buy again
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Top reviews from other countries

Lisa
5.0 out of 5 stars Angel food cake
Reviewed in Germany on June 24, 2018
Size: 16 Pound (Pack of 1)Verified Purchase

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