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Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz (Pack of 2) (Packaging May Vary)

4.7 4.7 out of 5 stars 2,079 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Liquid Laundry Detergent by Seventh Generation

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

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Climate Pledge Friendly

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Purchase options and add-ons

Brand Seventh Generation
Item Form Liquid
Scent Free & Clear
Unit Count 46.2 Fl Oz
Material Type Free Dye Free

About this item

  • Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that's easy to store, and easy to feel good about
  • Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need
  • Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle
  • Our advanced-enzyme formula fights even the most stubborn stains
  • Made with 0% dyes, fragrances, or artificial brighteners

Frequently bought together

$27.94 ($0.21/load)
Get it as soon as Monday, Apr 1
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$19.74 ($0.17/Fl Oz)
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$23.75 ($0.33/Count)
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Sustainability features

Sustainability features

This product has sustainability features recognized by trusted certifications.

Packaging efficiency

Reduced air and/or water in the product or packaging for more efficient transportation.

As certified by
Compact by Design (Amazon-developed Certification) Compact by Design (Amazon-developed Certification)

Compact by Design identifies products that, while they may not always look very different, have a more efficient design. By reducing water and/or air in the product or packaging, these become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Learn more about this certification

Part of
Sustainability features
Climate Pledge Friendly

From the manufacturer

EasyDose Ultra Concentrated Laundry Detergent Free and Clear
EasyDose Ultra Concentrated Laundry Detergent How-To
EasyDose Savings Statement

Free from fragrances, dyes and artificial brighteners

Powerful Clean

A convenient alternative to packs

Seventh Generation New Look Same Powerful Clean

Focus on sustainability

Compact by design from Climate pledge friendly. Certified by Amazon.

Small changes in product size & weight lead to lower carbon emissions.

We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Here are a few of the many ways products can qualify:

Less packaging

Less air in container

More efficient shape

Waterless technology

Product Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all your need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 5.43 x 4.02 x 8.67 inches; 3.71 Pounds
  • Item model number ‏ : ‎ PP-HOHH29382
  • Date First Available ‏ : ‎ September 24, 2018
  • Manufacturer ‏ : ‎ Unilever
  • ASIN ‏ : ‎ B07H3Z7B11
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,079 ratings

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Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz (Pack of 2) (Packaging May Vary)
Seventh Generation Laundry Detergent, Ultra Concentrated EasyDose, Free & Clear, 23.1 Fl Oz (Pack of 2) (Packaging May Vary)
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Price$27.94$48.39$27.94$21.99$13.93$27.98
Price Per Unit$0.21 / load$0.37 / Load$0.21 / load$0.33 / Load$0.21 / Load$0.42 / Load
Delivery
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Get it as soon as Monday, Apr 1
Customer Ratings
For sensitive skin
4.7
4.0
4.6
4.5
4.5
4.0
Scent
4.5
2.6
4.0
4.2
4.2
3.6
Easy to dispense
4.4
4.0
4.2
4.1
4.1
3.8
Value for money
4.3
4.3
4.0
4.0
Packaging
4.0
4.1
4.1
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
scent
Free & Clear
Rose
Clean Scent
Mango
Clean Scent
Mango, Mandarin
form
Liquid
Liquid
Liquid
Liquid
1
Laundry Detergent
unit count
46.2
46
46.2
23.1
23.1
46
liquid volume
23 fluid ounces
46.2 fluid ounces
100 fluid ounces
23 fluid ounces
23.1 fluid ounces
46 fluid ounces
weight
3.71 pounds
23 ounces
23.1 ounces
23 ounces
23 ounces
23 ounces
specific uses
Stain Remover
Stain Remover
Stain Remover
Stain Remover

Important information

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,079 global ratings

Customers say

Customers like the performance, quality and concentration of the laundry detergent. For example, they mention it works excellent, it dispenses as described and that it's highly concentrated. Customers are also impresseded with the scent and skin compatibility. That said, some complain about the leakage and opinions are mixed on value.

AI-generated from the text of customer reviews

76 customers mention65 positive11 negative

Customers like the quality of the laundry detergent. They say it does an excellent job at getting their clothes clean without unnecessary perfumes and dyes. They also say it cleans and dispenses as described, and that it smells fresh and clean without making their nose run. Customers also appreciate the ease of use and the fact that there is no residue left in the washing machine. Overall, customers are happy with the product and recommend it to others.

"...No smells and good for sensitive skin. The easist laundry detergent I have ever used. Simple squeeze!" Read more

"This portion bottle is fantastic!!! The cleaning power is great 😊..." Read more

"...Also, I really feel like it does a good job getting things clean." Read more

"...We get it automatically shipped to us as we start running low. Cleans and doesn’t affect our skin sensitive areas." Read more

56 customers mention45 positive11 negative

Customers like the performance of the laundry detergent. They mention that it works excellent, is easy to use, and is just as effective as the powder. Some say that it's wonderful and works great for their sensitive skin. Overall, most are satisfied with the performance and recommend it to others.

"This portion bottle is fantastic!!! The cleaning power is great 😊..." Read more

"...It’s easier than the powder and just as effective. We get it automatically shipped to us as we start running low...." Read more

"...We often use it for the whole family. It works extremely well though it's fairly gentle on clothes and doesn't leave anything behind to irritate..." Read more

"...Free & Clear for a while now and I gotta tell you this new bottle is so great! Dispensing laundry detergent has never been so sublime...." Read more

37 customers mention30 positive7 negative

Customers like the scent of the laundry detergent. They mention that it has no synthetic color or fragrance added.

"Ive purchased this many times now. Its perfect for our family. No smells and good for sensitive skin. The easist laundry detergent I have ever used...." Read more

"...I've never seen it harm or discolor any of our clothing, and does not leave a scent on our clothing...." Read more

"...It has no fragrance but smells clean. Very small amount per load which the cap regulates for you when you squeeze it...." Read more

"Cleans well. Great value! Free of chemicals, scents, etc.DO NOT hold the bottle upside down & let it pour out...." Read more

33 customers mention33 positive0 negative

Customers find the laundry detergent easy to use. They mention that it's simple, easy for even young ones to manage, and just as effective as powder. Customers also appreciate the dispenser system, which saves time and doesn't drip detergent everywhere. Overall, customers are happy with the ease of use and recommend it to others.

"...The easist laundry detergent I have ever used. Simple squeeze!" Read more

"...It’s easier than the powder and just as effective. We get it automatically shipped to us as we start running low...." Read more

"...It also goes a long way because you only need a squirt...." Read more

"...And the self dosing squeeze is perfect - my kids can do laundry without worrying about using too much and it is a less messy format than the..." Read more

27 customers mention27 positive0 negative

Customers find the laundry detergent highly concentrated, easy to use, and reduces the amount of detergent used per load. They also say the concentrated formula means they only need a few tablespoons per load, and that a simple squeeze dispenses the right amount.

"...With this newer liquid one time dispenser, it’s easier to dole out just enough for one load of laundry without wasting a lot...." Read more

"I'm not 100% sold yet these are super concentrated and one squirter does it . . . but my laundry seems clean!..." Read more

"I like the way these containers dispense the appropriate amount of detergent for a load. But I just found myself skeptical of the soaping power...." Read more

"...It works great for my daughter’s sensitive skin. This concentrated formula means I don’t have to use as much per load...." Read more

24 customers mention21 positive3 negative

Customers like the skin compatibility of the laundry detergent. They say it's gentle on sensitive skin, does not irritate it, and is great for skin allergic. Some mention that it smells well and washes well. Overall, customers are happy with the product's skin compatibilities.

"...Its perfect for our family. No smells and good for sensitive skin. The easist laundry detergent I have ever used. Simple squeeze!" Read more

"...Plus, it's definitely good on your clothes. I've never seen it harm or discolor any of our clothing, and does not leave a scent on our clothing...." Read more

"This detergent is great for people with sensitive skin, babies, or who are on a septic system...." Read more

"excellent brand, one squirt for all my laundry, clean, safe, no nasty perfumes, thanx" Read more

23 customers mention12 positive11 negative

Customers are mixed about the value of the laundry detergent. Some mention that it takes up less space, is great value for the money, and saves space and money. However, others say that it's not a great value, not worth it, and wasteful.

"Cleans well. Great value! Free of chemicals, scents, etc.DO NOT hold the bottle upside down & let it pour out...." Read more

"...Bit on the expensive side." Read more

"Great detergent while cost effective. One squeeze for a small load 🤍..." Read more

"...Not sure if i will be buying again. Pretty pricey for such little loads." Read more

21 customers mention4 positive17 negative

Customers are dissatisfied with the leakage of the laundry detergent. They mention that the bottles leak everywhere, the top doesn't stop the liquid, and the product spills after the dose comes out.

"...have had after ordering twice is that on my second shipment, one of the bottles leaked...." Read more

"...The only problem I had was that one of the bottles leaked a little bit during shipment, so it was sticky but the bottle still seemed completely full." Read more

"...After receiving my second Subscribe and Save box of two, one of the bottles had leaked inside the box creating a mess...." Read more

"...The only negative is in the shipping some detergent leaked out the lid on each bottle and required clean up...." Read more

Misleading
4 Stars
Misleading
I love this detergent, but the bottle doesn't do what it's supposed to, I can never actually get 66 loads of laundry out of these bottles, way too much comes out even though it's not supposed to... So this time I was excited to get the new bottle type, but I was pretty disappointed to find that I still received the old style of bottle despite being led to believe I would get the newer more accurate dosing lid. I almost want to exchange for the product I thought I was receiving, but I wouldn't feel confident that I would receive what I expected still....
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Top reviews from other countries

Patrick
4.0 out of 5 stars Great for removing baby poop stains
Reviewed in Canada on January 31, 2020
One person found this helpful
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J
3.0 out of 5 stars One of them looks a few loads short.
Reviewed in Canada on July 31, 2019
Customer image
J
3.0 out of 5 stars One of them looks a few loads short.
Reviewed in Canada on July 31, 2019
Arrived today. Haven't used, but one looks containing less than the other...
Images in this review
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