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What it is: A soft-matte, long-wearing foundation with climate-adaptive technology to fight heat, sweat, and shine—available in a wide range of shades.
Coverage: Full
Finish: Matte
Formulation: Liquid
Ingredient Callouts: Free of parabens and phthalates. It is also vegan and cruelty-free.
What Else You Need to Know: This buildable, medium-to-full-coverage foundation gives skin a visibly smooth, pore-diffused, shine-free finish. After doing extensive consumer testing and rigorous research, the brand refreshed its shade range to bring you the most inclusive formulation yet.
Size:
1.08 FL OZ
Water, Dimethicone, Talc, Peg-10 Dimethicone, Trimethylsiloxysilicate, Polypropylene, Isododecane, Cetyl Peg/Ppg-10/1 Dimethicone, Nylon-12, Hdi/Trimethylol Hexyllactone Crosspolymer, Phenoxyethanol, Sodium Chloride, Hydrogen Dimethicone, Glycerin, Magnesium Sulfate, Sodium Dehydroacetate, Disteardimonium Hectorite, Aluminum Hydroxide, Methicone, Benzoic Acid, Dehydroacetic Acid, Propylene Carbonate, Ethylhexylglycerin, Parfum/Fragrance, Silica, Biosaccharide Gum-4, Ananas Sativus (Pineapple) Fruit Extract, Carica Papaya (Papaya) Fruit Extract, Paullinia Cupana Seed Extract, Potassium Sorbate, Sorbic Acid. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI77499). Product packaging and material may contain more and/or different information from the website, including ingredient information. Before using a product, always read labels, warnings, directions, and other information provided with the product.
Suggested Usage:
-Be sure to moisturize skin before foundation application, especially if your skin is dry.
-After moisturizing, prep skin with Pro Filt'r Instant Retouch Primer (sold separately) for best results.
-Always shake before use to activate.
-When testing shades, remember to let the foundation dry completely to find your perfect match.
For full coverage:
-Apply one to two pumps of Pro Filt'r Foundation on the back of your hand.
-Using the Full-Bodied Foundation Brush 110 (sold separately), dot product onto the center of your face, and blend outward.
-Rihanna's Way: For the ultimate pore coverage, press the brush into skin, roll off, and repeat.
For medium, customizable coverage:
-Apply one pump of Pro Filt'r Foundation onto the back of your hand.
-Using a damp Precision Makeup Sponge 100 (sold separately), begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
-For fuller coverage, add another pump.
-Be sure to moisturize skin before foundation application, especially if your skin is dry.
-After moisturizing, prep skin with Pro Filt'r Instant Retouch Primer (sold separately) for best results.
-Always shake before use to activate.
-When testing shades, remember to let the foundation dry completely to find your perfect match.
For full coverage:
-Apply one to two pumps of Pro Filt'r Foundation on the back of your hand.
-Using the Full-Bodied Foundation Brush 110 (sold separately), dot product onto the center of your face, and blend outward.
-Rihanna's Way: For the ultimate pore coverage, press the brush into skin, roll off, and repeat.
For medium, customizable coverage:
-Apply one pump of Pro Filt'r Foundation onto the back of your hand.
-Using a damp Precision Makeup Sponge 100 (sold separately), begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
-For fuller coverage, add another pump.
Rihanna created Fenty Beauty so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.