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Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair – 8oz

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4.4 3,228 ratings

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Purchase options and add-ons

Brand	Kick
Item Form	Liquid
Hair Type	Damaged
Scent	Lightly Floral Scent
Age Range (Description)	Adult

About this item

ELIMINATE BRASS, KICK UP LUMINOSITY - AWARD WINNING purple toning shampoo POWERS UP blonde, silver and grey hair by extending color & lifting away ALL brassy, yellow tones - the IDEAL shampoo for sweaty gym buildup, “Tricky Cases”, platinum hair & perfect as a blue shampoo, shampoo for grey hair, or silver shampoo.
PCA TECHNOLOGY – TOTAL LIGHTENING CONTROL: THE ONLY HIGH PERFORMANCE, purple shampoo for blonde hair toner that leverages the power of PRECISE COLOR ADJUSTMENT – a silver shampoo technology that delivers lighter and lighter results, the longer you leave it on. Just 2 to 5 minutes for instant results - your CONFIDENCE will thank you!
BREAKTHROUGH FORMULATION, FAST RESULTS: You’ll notice a difference day one. How do we know? This tested, proven violet toning shampoo for blond hair is BETTER than other AWARD WINNING color shampoo formulations. So go ahead, Click Add to Cart now and extend your luminescent salon color until your next appointment, or get a refund.
THE UV & DAMAGE DEFENDER – Shampoo for grey hair, silver and blond EXTENDS SALON COLOR well beyond the typical time, no matter how unique your hair color. Our PASSION-DRIVEN, PROTEIN RICH purple shampoo for brassy hair complex defies the most common causes of environment-related damage, blasé tones, breakage, and split ends for RADIANT HAIR that looks healthy under any lighting – even at the gym.
BYE BYE SWEAT BUILD UP, DIRT & GRIME - HELLO hair they can’t stop touching! If you want TOUCHABLE SOFT hair that matches that life you’ve worked so hard to create, get this shampoo for brassy hair now. We added extra nutrient-rich, lather enhancing plant based compounds that science shows LIFTS AWAY grime, dirt and excess oil, so your hair FEELS silky soft and managed.

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Kick Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Ye

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Purple Conditioner for Blonde, Platinum & Gray/Silver Hair. Reduce Brassy Yellow Tones. Toner for Bleached & Highlighted Hair

$25.99 ($3.25/Fl Oz)

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Product Description

Get luminous, touchable, beautiful blonde hair with this NEW award-winning, colorist recommended, toning shampoo by KICK. Wash away those brassy yellow tones and extend, renew, and enhance salon color while gaining full body and incredible shine.

Get Total Color Control

Eliminate the brass and bring on the sass. If you’re looking for the best way to blast away sweat, grime, build up and extend your perfect salon color, without harsh, hair damaging chemicals then you’ll love Kick Purple Shampoo for Blonde, Silver & Grey hair. Luminosity boosting compounds penetrate deep into your follicles, lifting away brassiness, yellow tones, and environmental yuck, while providing UV defying protection – for radiant, lustrously touchable hair that looks amazing weeks after the salon.

PCA - The Worlds First Power Color Extender - Lighten As Little or As Light as You’d Like!

Kick Purple Shampoo boasts the only high-performance Precise Color Adjustment technology, allowing you to lighten hair as much or as little as you’d like as quickly as 2 to 5 minutes.

Stop Hiding, Start Shining

Stop hiding the color you’ve so passionately created and let the sun reflect your true luminosity with Kick Purple Toner Shampoo. Our PASSION-DRIVEN protein rich purple shampoo for brassy hair complex defies the most common causes of environment-related damage, blasé tones, breakage and split ends for RADIANT HAIR that looks healthy under any lighting

Get Hair as Rocking as the Life You’ve Worked So Hard to Create

Powerful, potent, nutrient-rich botanicals develop into a nourishing, grime fighting lather, quickly, naturally and easily lifting away all the greasy, grimy, gym sweat build up your hairs collected along your journey to create the life (and body) you want.

Powerful, Potent, Proven & Stylist Approved

Don’t let your hair take second place. At Kick Active, we believe second place is never good enough. That’s why we formulate powerful, potent, stylist-recommended hair enhancement products that boast 100% safe ingredients – because your health AND your hair matter!

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.5 x 2.5 x 8 inches; 8 ounces
Manufacturer ‏ : ‎ KICK
ASIN ‏ : ‎ B07PCVKK44

Best Sellers Rank: #187,101 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #4,823 in Hair Shampoo

Customer Reviews:
4.4 3,228 ratings

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	This Item Kick Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair – 8oz	Recommendations Matrix So Silver Purple Shampoo \| Neutralizes Yellow Tones \| Color Depositing & Toning \| For Color Treated, Blonde, Grey, and Platinum Hair \| Packaging May Vary \| Vegan	dummy Fanola No Yellow Shampoo, 350 ml \| Exclusive	dummy Joico Color Balance Purple Shampoo \| For Cool Blonde or Gray Hair \| Eliminate Brassy Yellow Tones \| Boost Color Vibrancy & Shine \| UV Protection \| With Rosehip Oil & Green Tea Extract	dummy Biolage Color Last Purple Shampoo \| Neutralizes Brass & Unwanted Yellow Tones \| With Fig & Orchid \| Paraben-Free \| For Color Treated Hair \| Vegan \| Cruelty Free \| Professional Shampoo	dummy L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$18.95	$20.00	$17.99	$23.00	$24.00	-10% $8.97 List: $9.99
Price Per Unit	$2.37 / Fl Oz	$1.98 / Fl Oz	$1.52 / Fl Oz	$2.28 / Fl Oz	$1.78 / Fl Oz	$1.32 / Fl Oz
Delivery	Get it as soon as Saturday, May 4	Get it as soon as Saturday, May 4	Get it as soon as Saturday, May 4	Get it as soon as Saturday, May 4	Get it as soon as Saturday, May 4	Get it as soon as Saturday, May 4
Customer Ratings	4.43,228	4.543,767	4.68,227	4.613,064	4.66,291	4.423,657
Value for money	4.6	4.2	4.4	4.3	4.3	4.1
Scent	4.4	4.0	3.8	4.2	4.5	4.0
Moisturizing	4.1	3.8	3.6	3.8	4.2	3.8
Softness	4.2	3.9	—	3.9	4.3	3.9
Sold By	Kick Active	Amazon.com	SBT Supply	Amazon.com	Amazon.com	Amazon.com
hair type	Damaged	Color Treated	Streaked	All	Color Treated	Color Treated
scent	Lightly Floral Scent	Floral	Unscented	Fresh	Biolage AromaScience™ fragrance	Violet & Thyme
active ingredients	Food-Grade Violet 2 and Ext. Violet 2	Salicylic Acid, salicylic acid	—	Salicylic Acid, salicylic acid	Salicylic Acid, Salicylic Acid, salicylic acid	Salicylic Acid, salicylic acid
liquid volume	8 fluid ounces	300 milliliters	350 milliliters	10 fluid ounces	13.5 fluid ounces	6.8 fluid ounces
form	Liquid	Liquid	Liquid	Liquid	Liquid	Cream
target species	Human	Human	Human	Human	Human	Human
suitable hair color	light blonde	all hair colors	grey	all hair colors	all hair colors	light blonde

Important information

Ingredients

Purple Toning Shampoo for Brassiness in Blonde, Silver, & Grey Hair

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Customer reviews

4.4 out of 5

3,228 global ratings

How customer reviews and ratings work

Customers say

Customers like the performance of the shampoo. They say it works well at mid length and ends, and is very pleased with the results. They also say it brings out the color in their hair and keeps it from going brassy. Customers also mention that it brightens and whiter their hair. They appreciate the shine and the platinum look it gives. Customers are happy with the product's ability to eliminate brassiness.

AI-generated from the text of customer reviews

456 customers mention445 positive11 negative

Customers are satisfied with the performance of the shampoo. They mention that it works amazing, is wonderful, and works well at mid length and ends. Some say that it has a pretty okay, orangey scent. Overall, most are happy with the quality and performance of this top quality product.

"...After using Kick, it’s my #1 recommendation. Super effective and at a great price so why would you buy anything else??" Read more

"I do like this product for removing brassiness. The product works as stated. It’s one of the best ones I’ve ever used...." Read more

"...This product is stellar and I am glad that I took the chance and purchased it...." Read more

"It works as intended and cleans well. Little goes a long way. Glad with it." Read more

333 customers mention307 positive26 negative

Customers are satisfied with the color of the shampoo. They mention that it brings out the color in their hair, and it keeps it from going brassy. Some say that it has toned down the orange hues and kept it more ash colored. Overall, most are happy with the product's color preservation.

"...So I have a lot going on and this blends all of the colors nicely as my hair grows out. As with any purple shampoo, it is a little drying...." Read more

"...Kick definitely has toned most of the yellow away and has left my hair feeling healthy and not dried out...." Read more

"...My hair color looks normal again, and Kick has really helped in softening my hair up, too. I'm using the same conditioner...." Read more

"I love how it pop blonds back to BLONDE!..." Read more

257 customers mention257 positive0 negative

Customers like the brightness of the shampoo. They mention that it keeps their hair looking bright and lively, and that it brightens up their highlights. Some say that it makes the gray hair brighter. Overall, most are satisfied with the brightness and shine of their hair.

"...It definitely brightened to a whiter blonde and almost all the brass was gone...." Read more

"...My 13 year old uses it and it doesn't just leave shine and enhance her natural blonds, it cleanses like a teen NEEDS, it never looks oily later..." Read more

"...After using KICK twice my hair was no longer dull, but bright and platinum blonde!..." Read more

"...(the blonde highlights are brighter, and the dirty blonde roots blend better)..." Read more

252 customers mention252 positive0 negative

Customers are satisfied with the shine of the shampoo. They mention that it helps to knock down the golden brassy tones and gives them a platinum look as promised. They also say that their hair is silky and shiny.

"...Thank goodness, Kick is back in my shampoo rotation. And my hair is looking fabulous once again" Read more

"...definitely is a difference my hair is looking lighter and bringing out my highlights i had gotten a couple months ago...." Read more

"...After using KICK twice my hair was no longer dull, but bright and platinum blonde!..." Read more

"...The product is true to what it states though, it keeps your color looking great." Read more

237 customers mention231 positive6 negative

Customers are satisfied with the shampoo's ability to eliminate brassiness. They mention that it does a pretty good job of eliminating brassiness, and some say that it helps tremendously to cut down the brassiness of their hair.

"I do like this product for removing brassiness. The product works as stated. It’s one of the best ones I’ve ever used...." Read more

"...Kick has taken the brassiness out of my hair that chlorine caused. Now, after swimming, I use Ultra Swim, Kick, and my deep conditioner...." Read more

"Great! Took the brass right out." Read more

"...The brassiness is gone and my hair color looks very natural. I will not go without this product. My daughter is now using this shampoo on her hair...." Read more

212 customers mention199 positive13 negative

Customers are satisfied with the texture of the shampoo. They mention that it leaves their hair soft, smooth, and hydrated. Some say that their hair is no longer brassy and looks great. They appreciate the fact that it's a gentle shampoo that is very effective in making their hair look and feel great.

"...I never seem to get to the salon when I really need to so it softens my grays and blends them in so much more because of the way it shines and..." Read more

"...I have been using a leave in conditioner and this helps and keeps my hair soft...." Read more

"...It is much better. I’m happy and relieved that my hair feels soft and the effect of the purple on my gray hair is very attractive." Read more

"...I added this to my routine a few times a week and my hair is lighter, softer and frizz free...." Read more

187 customers mention175 positive12 negative

Customers are satisfied with the quality of the shampoo. They mention that it's a great product that makes their hair look fresher, shiny, soft, moisturized, and a lovely shade. The color is deep and seems to penetrate deeper into the hair. It also makes their feel like themselves again.

"...it is foamy like a regular shampoo and it’s purple. doesn’t stain your hands or skin at all...." Read more

"...I’d say that it’s a mild purple shampoo and did not cause my hair to turn purple nor did it remove all the brass (I was hoping for more)...." Read more

"...The shampoo has a nice consistency, with a deep purple color...." Read more

"...Its made me feel like myself again. I only shampoo a couple of times a week...." Read more

185 customers mention174 positive11 negative

Customers like the scent of the shampoo. They say it smells nice, but very subtle and mellow. They also say it keeps their hair from looking brassy.

"...I really like this product for the money. Nice light, salon scent too!" Read more

"...it smells nice not too strong. i also did a lot of research and didn’t see any videos on this brand but i got this because the price was good...." Read more

"...Love the smell, too!" Read more

"...My favorite part about this shampoo is that is doesn't smell awful like the other brands I've used...." Read more

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Heather

Great product!

Reviewed in the United States on April 21, 2021

Pattern Name: Purple ShampooVerified Purchase

I use this product about 4-5 weeks after my color and highlight. I can stretch out my hair appointments so much longer when using this product. I does a good job of blending all my colors. I have brown hair with a good bit of gray and I get highlights. So I have a lot going on and this blends all of the colors nicely as my hair grows out. As with any purple shampoo, it is a little drying. Just be sure to have a good conditioner. I would definitely recommend this product!
I use this product about 4-5 weeks after my color and highlight. I can stretch out my hair appointments so much longer when using this product. I does a good job of blending all my colors. I have brown hair with a good bit of gray and I get highlights. So I have a lot going on and this blends all of the colors nicely as my hair grows out. As with any purple shampoo, it is a little drying. Just be sure to have a good conditioner. I would definitely recommend this product!

Helpful

Rachel Ellison

Tones beautifully and feels so healthy after!

Reviewed in the United States on February 11, 2021

Pattern Name: Purple ShampooVerified Purchase

I am soooo prone to brassy yellow hair and don’t keep up with my blonde maintenance as often as I should. So just a few weeks after being bleached and toned, my hair starts to get that yellow tinge that I HATE. Kick definitely has toned most of the yellow away and has left my hair feeling healthy and not dried out. I’ve tried at least 10 brands of purple shampoo over the years and would recommend maybe only 1. After using Kick, it’s my #1 recommendation. Super effective and at a great price so why would you buy anything else??

Helpful

EmTheShop

Removes brassiness and brightens highlights!

Reviewed in the United States on July 21, 2019

Pattern Name: Purple ShampooVerified Purchase

I do like this product for removing brassiness. The product works as stated. It’s one of the best ones I’ve ever used. As with all shampoos that are made for removing brassiness, (that actually work), it is very drying and MUST be followed with a good conditioner. For this shampoo, a little goes a long way and it is good to follow instructions for how long to leave on hair. I saw where some other reviews said it turned hair purple, so using common sense, for the first time shampooing, I left it on for two-three minutes. (The instructions say up to 5 minutes) The three minutes worked perfectly on my hair. It definitely brightened to a whiter blonde and almost all the brass was gone. Then thereafter, I use it twice a week, and leave it in for only 1-2 minutes. Make sure to take the time to fully rinse the shampoo out and then follow with a good conditioner. I really like this product for the money. Nice light, salon scent too!

20 people found this helpful

Helpful

Resa Nelson

Kick helps get the chlorine out of my hair after swimming

Reviewed in the United States on August 14, 2019

Pattern Name: Purple ShampooVerified Purchase

I have brown hair with some grey. I swim for one hour (1 mile) every Monday through Friday and sometimes on Saturdays. Even though I use Ultra Swim shampoo, it doesn't get all of the chlorine out of my hair. A deep conditioner helps, but still leaves my hair a little stiff. The last time I got my hair cut, my stylist recommended purple shampoo. After searching on Amazon, I chose Kick. I've been using it for the past 2+ weeks, beginning with a 10-day vacation where I had no access to a pool, so my hair got a vacation from chlorine. I leave the shampoo on my hair for 3 to 5 minutes each time I use it. It took about 5 days for me to begin to see results. Kick has taken the brassiness out of my hair that chlorine caused. Now, after swimming, I use Ultra Swim, Kick, and my deep conditioner. My hair color looks normal again, and Kick has really helped in softening my hair up, too. I'm using the same conditioner. I think because I'm now using Kick, my conditioner doesn't have to work as hard, and I'm getting better results from it.
I have dark brown hair with some grey. I swim for one hour (1 mile) every Monday through Friday and sometimes on Saturdays. Even though I use Ultra Swim shampoo, it doesn't get all of the chlorine out of my hair. A deep conditioner helps, but still leaves my hair a little stiff. The last time I got my hair cut, my stylist recommended purple shampoo. After searching on Amazon, I chose Kick. I've been using it for the past 2+ weeks, beginning with a 10-day vacation where I had no access to a pool, so my hair got a vacation from chlorine. I leave the shampoo on my hair for 3 to 5 minutes each time I use it. It took about 5 days for me to begin to see results. Kick has taken the brassiness out of my hair that chlorine caused. Now, after swimming, I use Ultra Swim, Kick, and my deep conditioner. My hair color looks normal again, and Kick has really helped in softening my hair up, too. I'm using the same conditioner. I think because I'm now using Kick, my conditioner doesn't have to work as hard, and I'm getting better results from it.

One person found this helpful

Helpful

Kollar Family

keeps hair looking shiny and nice

Reviewed in the United States on March 1, 2023

Pattern Name: Purple ShampooVerified Purchase

My hair was looking dull and ugly. I had been using shampoo bars. I commented on a friends hair--looking great--and she said, "I have been using that shampoo you suggested." I completely forgot. Thank goodness, Kick is back in my shampoo rotation. And my hair is looking fabulous once again

Helpful

Amazon Customer

probably should have went with a different brand

Reviewed in the United States on November 10, 2019

Pattern Name: Purple ShampooVerified Purchase

my product came quick and there definitely is a difference my hair is looking lighter and bringing out my highlights i had gotten a couple months ago. However, i didn’t get the silvery affect which is what i wanted. i want my hair to be whiter not more yellow. it says to apply onto wet hair in the shower and leave it in for no more than 5 minutes which is what i did. it is foamy like a regular shampoo and it’s purple. doesn’t stain your hands or skin at all. once you lather it on and rinse out it feels dry so you must put in conditioner after for it to feel soft. it smells nice not too strong. i also did a lot of research and didn’t see any videos on this brand but i got this because the price was good. if you want more of a silver look and your have blonde i don’t recommend this.

2 people found this helpful

Helpful

Amy N.

Soft and bright!

Reviewed in the United States on September 16, 2020

Pattern Name: Purple ShampooVerified Purchase

I love how it pop blonds back to BLONDE! My 13 year old uses it and it doesn't just leave shine and enhance her natural blonds, it cleanses like a teen NEEDS, it never looks oily later when she uses this Kick shampoo. I use it too, because I never seem to get to the salon when I really need to so it softens my grays and blends them in so much more because of the way it shines and brightens up whatever blond highlights are left!
It does leave purple suds on the shower walls but rinses right away. Love the smell, too!

Helpful

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Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair – 8oz

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Product Description

Get Total Color Control

PCA - The Worlds First Power Color Extender - Lighten As Little or As Light as You’d Like!

Stop Hiding, Start Shining

Get Hair as Rocking as the Life You’ve Worked So Hard to Create

Powerful, Potent, Proven & Stylist Approved

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Customer Review: I AM OBSESSED!!! Great buy!

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Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair – 8oz

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Frequently bought together

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Product Description

Get Total Color Control

PCA - The Worlds First Power Color Extender - Lighten As Little or As Light as You’d Like!

Stop Hiding, Start Shining

Get Hair as Rocking as the Life You’ve Worked So Hard to Create

Powerful, Potent, Proven & Stylist Approved

Product details

Compare with similar items

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Customer Review: I AM OBSESSED!!! Great buy!

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One-time purchase:

$18.95 ($2.37 / Fl Oz)

FREE delivery Saturday, May 4 on orders shipped by Amazon over $35

Ships from: Amazon

Sold by: Kick Active