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Joico Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

4.6 4.6 out of 5 stars 13,062 ratings
Joico
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10.1 oz, Old Look

Description

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy.

Benefits

Instantly neutralizes brassy and yellow tones for blondes and gray hair Repairs and protects color-treated hair

Suggested Use

Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse.

From the manufacturer

Joico Color Balance Purple

Keep Your Blonde Hair Cool

Color Balance Purple Before After
Color Balance Purple Ingredients
FOR BLONDE & SILVER HAIR

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Color Balance Purple
Color Balance Purple Shampoo
Neutralizes yellow & warm tones...

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

color balance purple

COLOR BALANCE PURPLE

defy damage

DEFY DAMAGE

youthlock

YOUTHLOCK

k-pak color therapy

K-PAK COLOR THERAPY

moisture recovery

MOISTURE RECOVERY

hydrasplash

HYDRASPLASH

blonde life

BLONDE LIFE

Customer Reviews
4.6 out of 5 stars
13,062
4.8 out of 5 stars
3,962
4.5 out of 5 stars
391
4.7 out of 5 stars
5,145
4.7 out of 5 stars
3,954
4.7 out of 5 stars
1,362
4.6 out of 5 stars
1,819
Price
$23.00 $25.00 $25.00 $23.00 $23.00 $23.00 $25.00
HAIR TYPE
Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted
HAIR CONCERN
Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness
BENEFITS
Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen
KEY INGREDIENTS
Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine
FRAGRANCE
Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?

Results last for up to 12 washes.

Does it smell like hair-color chemicals?

Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?

Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.1 x 2.1 x 8 inches; 10.1 ounces
  • Item model number ‏ : ‎ J15184
  • UPC ‏ : ‎ 074469493208
  • Manufacturer ‏ : ‎ AmazonUs/8W22V
  • ASIN ‏ : ‎ B00U2Y52QQ
  • Customer Reviews:
    4.6 4.6 out of 5 stars 13,062 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
13,062 global ratings
Fabulous!!!
5 Stars
Fabulous!!!
I wouldn’t be recommending this product if I knew this didn’t work.I take care of my blonde very well and I treat my hair with lots of care. this product does the job 100%. Even though I like short blonde hair, I hate stiff and bridle hair.Before getting into the shower, I disperse this into my hair for 5-10min depending on how toned you want your hair. Do not leave this longer or it will turn purple. That’s how you know this toning shampoo really works! On top of this, the smell is amazingly fresh and lightweight.After the shower, I put on a moisturizing mask for 15min into dry damp hair. I do this to help bring my hair back to life with moisture and strength. I’m not sure if this shampoo dries it out or not but I know for a fact after using a moisturizer application afterwards, my hair is so soft and silky ready to style.For the purpose of weather this tones out the yellowish from your hair? .. YES THIS DOES THE WONDER IF YOU APPLY IT CORRECTLY.Side note: (I’m no specialist but I can only tell you from my experience) - if you have REDISH tones in your hair, please USE BLUE SHAMPOO.Purple shampoo - will tone out yellow pigments in BLONDE hair.Blue shampoo - will tone out redish, orange and copper pigments that brunettes often have.Hope this helps! Enjoy this product and take care of your hair 😁 Good hair = good mood. Now go buy this! Lol
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Top reviews from the United States

Roma Kaur
5.0 out of 5 stars High quality, works well on my hair
Reviewed in the United States on April 25, 2024
Style: 33.8 oz, New LookVerified Purchase
High quality, works well on my hair
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Kat McDonald
5.0 out of 5 stars Great Value for the Size
Reviewed in the United States on April 14, 2024
Style: 33.8 oz, New LookVerified Purchase
Love this brand. Excellent value for this brand. No pump, so some may want to put in a hand-friendly pump container.
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shirley vanspoor
5.0 out of 5 stars It works
Reviewed in the United States on April 12, 2024
Style: 10.1 oz, New LookVerified Purchase
Now I'm officially a purple haired old lady,it gives a very light purplish shine to my silver hair and I've gotten several good comments on it.
2 people found this helpful
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Hac2
4.0 out of 5 stars This treatment is extremely efficient
Reviewed in the United States on April 19, 2024
Style: 10.1 oz, New LookVerified Purchase
I used this product to remove some brassy tone that occasionally happens in between professionally highlighting my hair. This happens when I know I should have scheduled a month earlier.
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Lauren R.
5.0 out of 5 stars Brass who
Reviewed in the United States on March 17, 2024
Style: 10.1 oz, New LookVerified Purchase
This is a holy grail for my bleached hair. Tones well in short amount of time and isn’t too harsh on my ends. It’s a very concentrated purple, so your hands will be stained for a bit but should be clean by the end of the shower. Coworkers always ask if I just got my hair done every time I do a good toning
4 people found this helpful
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Amazon Customer
5.0 out of 5 stars Great
Reviewed in the United States on April 7, 2024
Style: 1.7 oz, New LookVerified Purchase
Perfect little add in to my shampoo
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Lana Learned
3.0 out of 5 stars Priced too high
Reviewed in the United States on April 6, 2024
Style: 1.7 oz, New LookVerified Purchase
It’s my fault for not paying closer attention, but I wasn’t expecting a travel size bottle. I’ve used it once & already is half empty. Won’t buy this again. Although it does work ok.
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Nickie judice
5.0 out of 5 stars makes my blonde blonder again
Reviewed in the United States on March 17, 2024
Style: 10.1 oz, New LookVerified Purchase
Love Joico products and seems to work like the same one i have purchased from the salon only cheaper
One person found this helpful
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Top reviews from other countries

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Lorraine Stuart
5.0 out of 5 stars Very pleased
Reviewed in Canada on February 12, 2024
Style: 1.7 oz, New LookVerified Purchase
It does take the yellow and brassy outbof your hair.
Nourishes hair.
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Dorothy
5.0 out of 5 stars Purple Shampoo
Reviewed in Canada on November 4, 2023
Style: 10.1 oz, New LookVerified Purchase
The best Purple shampoo for blondes and greys and white hair!!! It has a very fresh clean scent and it leaves hair squeaky clean. This product doesn’t have to be used every time you wash your hair. I use once a month. The conditioner is fantastic!
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Luis Mario Barrientos
4.0 out of 5 stars Muy bueno
Reviewed in Mexico on August 28, 2023
Style: 1.7 oz, New LookVerified Purchase
Muy buen producto matiza muy bien con una aplicación
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Amazon Customer
5.0 out of 5 stars Excelente produto!
Reviewed in Brazil on April 22, 2021
Style: 33.8 oz, Old LookVerified Purchase
Cumpre o que promete.
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Daniel
5.0 out of 5 stars One of the best on market
Reviewed in the United Kingdom on August 12, 2021
Style: 33.8 oz, Old LookVerified Purchase
I like the way is doing it's job comparing with similar products plus that it smells really nice.
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