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Milani Keep It Full Lip PlumperMilani Cosmetics

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Milani Keep It Full Nourishing Lip Plumper - Soft Rose (0.13 Fl. Oz.) Cruelty-Free Lip Gloss for Soft, Fuller-Looking Lips

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4.2 6,357 ratings

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$9.97 $76.69 per Fl Oz

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Color: Soft Rose

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Purchase options and add-ons

Brand	Milani
Color	Soft Rose
Skin Type	Normal
Item Form	Liquid,Creamy
Finish Type	Sheer

About this item

NOURISHING LIP PLUMPING GLOSS: America's favorite lip plumper!* The sheer, creamy formula in this lip plumper is infused with the best ingredients to smooth and fill lips. Features a lip maximizing applicator to deliver a silky, sheer finish in one swipe.*Nielsen US x AOC, last 52 weeks ending 8/11/18.
AVAILABLE IN 16 SHADES: Choose from 16 addictively refreshing lip colors ranging from neutrals to pretty pinks to get softer, fuller-looking lips and complete your natural look.
CRUELTY-FREE BEAUTY: The non-sticky formula in this lip plumping gloss includes natural peptides to stimulate collagen and Hyaluronic Acid to fill and smooth lips over time. Never tested on animals.
TIPS & TRICKS: Begin at the Cupid's bow and glide the applicator across lips in a crisscross pattern, then along the outer corners, and then on the bottom lip.
WE ARE MILANI: Born in East LA, we've always been connected to the rich diversity of our neighborhood, because it’s a place that truly embodies the melting pot of Los Angeles. We're not inspired by couture and top models. Our passion is real people, living real lives. Beauty is for everyone. No matter who you are or where you come from, we're here to fuel your self-expression with makeup for every shade, attitude, and ethnicity. No judgment. No exceptions.

Additional Details

Small Business

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Milani Keep It Full Nourishing Lip Plumper - Soft Rose (0.13 Fl. Oz.) Cruelty-Free Lip Gloss for Soft, Fuller-Looking Lips

$9.97 ($76.69/Fl Oz)

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Sold by Milani Cosmetics and ships from Amazon Fulfillment.

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Product Description

More from Milani

	Original Setting Spray	Tubing Mascara	Eyeshadow Primer	Fruit Fetish Lip Oils	Gilded Mini Eyeshadow	Facelift Collection	Baked Blush
Customer Reviews	45,432	5,320	8,561	580	628	1	37,935
Price	$8.35	$12.97	$7.97	$8.97	$8.97	$28.41	$8.97
Cruelty Free	✔	✔	✔	✔	✔	✔	✔
Vegan	✔	✔	✔	✔	✔	✔	✔
Available in Multiple Shades	✔	✘	✘	✔	✔	✔	✔
For All Skin Types	✔	✔	✔	✔	✔	✔	✔
Made In	USA	USA	USA	USA	USA	USA	Italy

CRUELTY FREE

This product - and every other Milani product - is never tested on animals. We don't allow others to test on our behalf either. Our products are 100% cruelty free.

WHAT'S INSIDE

Enhanced with lip loving oils & Hyaluronic Acid

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.94 x 0.94 x 4.13 inches; 0.8 ounces
Item model number ‏ : ‎ MNLG-08
UPC ‏ : ‎ 717489590082
Manufacturer ‏ : ‎ Milani
ASIN ‏ : ‎ B07C7213G6

Best Sellers Rank: #3,787 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #2 in Lip Plumping Treatments

Customer Reviews:
4.2 6,357 ratings

Compare with similar items

	This Item Milani Keep It Full Nourishing Lip Plumper - Soft Rose (0.13 Fl. Oz.) Cruelty-Free Lip Gloss for Soft, Fuller-Looking Lips	Recommendations e.l.f. Lip Lacquer, Moisturizing, Shiny, Non-Sticky & Long Lasting, Provides Maximum Color & Glides On, Vegan & Cruelty-Free, Wild Rose, 0.08 Fl Oz	dummy NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip, Moisturizing, Shiny and Vegan Tinted Lip Gloss - Missed Call (Sheer Pink)	dummy Milani Understatement Lipliner Pencil - Highly Pigmented Retractable Soft Lip Liner Pencil, Easy to Use Lip Makeup	dummy Rimmel Stay Glossy Lip Gloss - Non-Sticky and Lightweight Formula for Lip Color and Shine - 130 Blushing Belgraves, .18oz	dummy Milani Fruit Fetish Lip Oil - Strawberry Melon
	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart	Try again! Details Added to Cart
Price	$9.97	$3.00	-30% $6.30 List: $9.00	$7.97	-40% $2.99 List: $4.99	-10% $8.97 List: $9.99
Price Per Unit	$76.69 / Fl Oz	—	—	$7.97 / Count	—	$8.97 / Fl Oz
Delivery	Get it as soon as Tuesday, May 7	Get it as soon as Tuesday, May 7	Get it as soon as Tuesday, May 7	Get it as soon as Tuesday, May 7	Get it as soon as Tuesday, May 7	Get it as soon as Tuesday, May 7
Customer Ratings	4.26,357	4.431,713	4.516,274	4.61,436	4.433,217	4.5580
Longevity	3.5	3.7	3.8	4.1	3.6	3.9
Moisturizing	4.1	4.0	4.2	—	4.1	4.5
Sheerness	3.8	4.0	4.1	—	4.2	4.3
Flavor	3.6	3.8	3.9	—	3.7	4.3
Value for money	4.4	4.4	4.4	4.3	—	—
Sold By	Milani Cosmetics	Amazon.com	Amazon.com	Milani Cosmetics	Amazon.com	Milani Cosmetics
form	Liquid,Creamy	Liquid	Liquid	Pencil,Creamy	Lip Gloss	Liquid
finish type	Sheer	Glossy	Glossy	Cream	Glossy	Glossy, Sheer
size	0.13 Fl Oz (Pack of 1)	0.08 Fl Oz (Pack of 1)	0.16 Fl Oz (Pack of 1)	1 Count (Pack of 1)	0.18 Fl Oz (Pack of 1)	1 Fl Oz (Pack of 1)
weight	0.05 pounds	—	3 grams	0 grams	—	4 grams
sun protection	—	10	10	—	15	—
skin tone	All	Wild Rose	All	All	All	All

Important information

Directions

For best results, exfoliate lips before use -- lip plumper gloss works best on smooth, clean and hydrated lips. Begin at the Cupid's bow and glide the applicator across lips in a strong crisscross pattern. Proceed to apply along the outer edge of the lips, ending at the corners. Repeat on the bottom lip.

Looking for specific info?

Customer reviews

4.2 out of 5

6,357 global ratings

How customer reviews and ratings work

Customers say

Customers like the moisturizing properties of the lip color. They mention that it feels very good on their lips. They are also satisfied with the color. However, some customers have mixed opinions on quality, stickiness, durability, value, thickness, and plumping.

AI-generated from the text of customer reviews

297 customers mention240 positive57 negative

Customers like the color of the lip color. They say it's lovely, soft, and pretty. Some mention that the color is neutral enough to add just a bit of color. Overall, most are happy with the quality and color of this product.

"...Not only does it provide a beautiful glossy shine, but it also nourishes and plumps the lips...." Read more

"I love this plumbing gloss , the color is amazing! It’s very soothing to the lips ! It really works too !" Read more

"It is a nice shiny pink lipstick. It feels good on. It doesn’t plump my lips at all though." Read more

"The color is amazing. Shiny, lip plumping and stays on your lips." Read more

129 customers mention118 positive11 negative

Customers like the moisturizing of the lip color. They mention it feels good on their lips, leaves them soft, and hydrated for hours. Some say it has a slight tingly feeling when they wear it, but it's not heavy or sticky, ensuring comfortable wear for extended periods.

"...The smooth texture is not sticky, ensuring comfortable wear for extended periods...." Read more

"I love this plumbing gloss , the color is amazing! It’s very soothing to the lips ! It really works too !" Read more

"It is a nice shiny pink lipstick. It feels good on. It doesn’t plump my lips at all though." Read more

"...The color is perfect, the texture is decadent and it leaves my lips soft and hydrated for hours, long after the gloss has worn off...." Read more

141 customers mention66 positive75 negative

Customers are mixed about the plumping of the lip color. Some mention that it really like the way it plumps their lips, while others say that it didn't plump at all.

"The color is amazing. Shiny, lip plumping and stays on your lips." Read more

"It is a nice shiny pink lipstick. It feels good on. It doesn’t plump my lips at all though." Read more

"I do love this lip gloss! It stays on pretty much all day. It does not plump at all but I do like the color & shine and that I don't have to reapply..." Read more

"I was really hoping to love this lip formula. It's ok. I do not see any plumping at all...." Read more

109 customers mention71 positive38 negative

Customers are mixed about the quality of the lip color. Some mention it's excellent, glossy, and gives their lips a little boos without stinging. However, others say that it doesn't do anything, doesn''t plump, and didn't work for them.

"...It’s very soothing to the lips ! It really works too !" Read more

"...Not returning, because I can use it, just not thrilled with the results for the money." Read more

"I love love this brand!It works amazing and lasts a long time. Lips 💋👄 look full and shiny!..." Read more

"It’s nice lipstick it just does not do any plumping" Read more

82 customers mention49 positive33 negative

Customers are mixed about the durability of the lip color. Some mention that it lasts all day, while others say that it doesn't last longer than 1 hour on their lips, it's sticky, and wears off within less than an hour. The applicator broke after the second use and the bottle broke too easily.

"...The nude shimmer shade is perfect for a natural look that can be worn every day...." Read more

"I love the gloss and instant plump but it’s too sticky and doesn’t last long at all." Read more

"I do love this lip gloss! It stays on pretty much all day...." Read more

"Loved the color and the look of this lip plumper, but it sure didn't last very long...." Read more

78 customers mention39 positive39 negative

Customers are mixed about the stickiness of the lip color. Some mention it's not sticky at all, and stays on for a while, while others say it'd be better off with another product.

"The color is amazing. Shiny, lip plumping and stays on your lips." Read more

"...My only complaint is that it doesn’t stay on that well and kind of spreads outside lip line easily. It’s great of you don’t mind reapplying often." Read more

"...It moisturized my lips, but wasn’t really sticky. My new favorite gloss!" Read more

"I love the gloss and instant plump but it’s too sticky and doesn’t last long at all." Read more

66 customers mention38 positive28 negative

Customers are mixed about the value of the lip color. Some mention it's a good product for the value, while others say it'll be a waste of money.

"...and i am a crazy lipgloss person i’ve tried them all. it’s worth the extra money over some less expensive options on here. the scent is nice too...." Read more

"...The quality of this lipgloss is overall poor. It’s messy, awful consistency and formula and the shades are falsely advertised...." Read more

"It doesn't cost a lot because there isn't much there. I still like the product over my normal lipstick" Read more

"This product was great except it was too peachy, which is the wrong color for me." Read more

36 customers mention19 positive17 negative

Customers are mixed about the thickness of the lip color. Some mention that it nourishes their lips, the consistency is quite thick but is not sticky, and it gives a moisturized plump look. Others say that it's sticky, goopy, thick, and yucky.

"I love this gloss! Perfect sheer color. Thick but not sticky and gives a moisturized plump look to your lips." Read more

"...This is just thick lip gloss" Read more

"...I have since purchase another color. thick, lush, but not sticky. really nice!" Read more

"...After putting it on my lips it somehow immediately thinned out and was extremely streaky so I had to wipe it off and then apply a very thin layer...." Read more

Reviews with images

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Top reviews from the United States

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Alexis

My Go-To Lip Gloss for Soft, Fuller-Looking Lips

Reviewed in the United States on March 5, 2024

Color: Nude ShimmerVerified Purchase

The Milani Keep It Full Nourishing Lip Plumper in the shade Nude Shimmer is one of my go-to lip glosses. Not only does it provide a beautiful glossy shine, but it also nourishes and plumps the lips. I love that it is cruelty-free, making it a great choice for those who are conscious about the products they use. The nude shimmer shade is perfect for a natural look that can be worn every day. The smooth texture is not sticky, ensuring comfortable wear for extended periods. Overall, this lip gloss is a staple in my makeup collection and I highly recommend it to anyone looking for a nourishing and plumping option.

8 people found this helpful

Helpful

Kira Gropp

It really works !

Reviewed in the United States on April 14, 2024

Color: Prismatic PeachVerified Purchase

I love this plumbing gloss , the color is amazing! It’s very soothing to the lips ! It really works too !

Helpful

Promise

Shiny, pink and moisturizing.

Reviewed in the United States on November 23, 2023

Color: Sparkling PinkVerified Purchase

It is a nice shiny pink lipstick. It feels good on. It doesn’t plump my lips at all though.

8 people found this helpful

Helpful

Amazon Customer

Worth the dollar amount

Reviewed in the United States on April 15, 2024

Color: Sparkling PinkVerified Purchase

The color is amazing. Shiny, lip plumping and stays on your lips.

One person found this helpful

Helpful

Melissa Noel

Great lip gloss!

Reviewed in the United States on February 15, 2024

Color: RosewoodVerified Purchase

I do love this lip gloss! It stays on pretty much all day. It does not plump at all but I do like the color & shine and that I don't have to reapply every five minutes.

3 people found this helpful

Helpful

Meaghan M. Burke

My favorite Lipgloss

Reviewed in the United States on April 28, 2024

Color: RosewoodVerified Purchase

I love love this brand!
It works amazing and lasts a long time. Lips 💋👄 look full and shiny!

Helpful

Kim Jones

Where has this been all my life?

Reviewed in the United States on February 21, 2024

Color: MoonlightVerified Purchase

I bought the Nude Shimmer because it looks like City Beauty’s Tokyo Kiss in the picture. I love City but it’s too expensive and I was hoping this would at least be kinnnnda similar. It blows City Lips out of the water! The color is perfect, the texture is decadent and it leaves my lips soft and hydrated for hours, long after the gloss has worn off. I’m a lipgloss addict and have tried everything out there and this is honestly the best plumping gloss - best gloss, period, I’ve ever tried. There’s a hint of minty tingling - just enough to feel refreshing, not annoyingly buzzy. I came back and bought Rosewood and Moonlight - both are equally as awesome as Nude Shimmer. STOCK UP!!!!

21 people found this helpful

Helpful

MzVelvet

Average

Reviewed in the United States on January 7, 2024

Color: RosewoodVerified Purchase

I was really hoping to love this lip formula. It's ok. I do not see any plumping at all. Color is nice, but really just seems like an average tinted lip gloss. So I will continue to keep looking for an actual "lip plumper". Not returning, because I can use it, just not thrilled with the results for the money.

7 people found this helpful

Helpful

Top reviews from other countries

Cee

So pretty

Reviewed in Canada on April 8, 2024

Color: RosewoodVerified Purchase

Pretty formula, love the colour it’s like a mauve/dark rose. My favourite plumper

Lana Fenske

Milani

Reviewed in Canada on October 5, 2023

Color: ChampagneVerified Purchase

Lip plumper. Very satisfied.

Diana Doucette

No plumping

Reviewed in Canada on February 24, 2023

Color: LuminosoVerified Purchase

Zero plumping … it’s just gloss with a very slight shimmer that’s all - disappointing for the cost

Sophie Rotaru

Beautiful makeup range

Reviewed in the United Kingdom on April 13, 2024

Color: Tropical ShineVerified Purchase

I have 2 of these brand lipglosses now and I love them. Beautiful packaging, full look lips, glossy and smells so good! It doesn’t feel super sticky either which I don’t like in a gloss. This feels refreshing and similar to a lip oil.

Karen

Gorgeous 😍

Reviewed in the United Kingdom on September 3, 2021

Color: RosewoodVerified Purchase

What a bargain. Better than the CT equivalent

See more reviews

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Milani Keep It Full Nourishing Lip Plumper - Soft Rose (0.13 Fl. Oz.) Cruelty-Free Lip Gloss for Soft, Fuller-Looking Lips

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About this item

Additional Details

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WHAT'S INSIDE

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